5 Rocking Tips to Localize a Website for the Target Niche

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• With the growing competition in this business
  world, it has become a necessity to translate and
  localize the website into the target language.
  Website is the online face of a brand and thus,
  to reach to a number of people, localizing the
  website is a must. Most of you might have even
  tried localizing the website or might be planning
  to do so.
• So, if you wish try this with utmost
  authenticity, then you must follow these tips

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1. Market Research

• Identifying the specific locale and conducting
  extensive research in it can greatly help you.
  The global website localization services
  providers recommend undertaking a complete study
  about the consumer habits and demographics for
  improved results.

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2. Search Engine Optimization

• Localizing as per SEO as very effective tactic to
  localize the website. Go for local domain names,
  keyword localization and local landing pages.

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3. Unicode Standard

• Make sure that your website supports every
  language. The universal character encoding
  standard, Unicode is a viable way to encode
  multilingual text.

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4. Cultural Assessment

• In your targeted local markets, you must grab
  full knowledge about the locale-specific cultural
  values. This is important to achieve maximum
  success.

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5. Language Selector and Location Icon

• Special icons should be available within your
  website design to indicate the language as well
  as the location of their native language.
  Different formats and layouts are available for
  this.

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Conclusion

• Localizing a website is not as difficult as you
  think. Few precise efforts from your end can make
  you reach to a higher position. Just follow the
  major localization tips and you will surely
  succeed.

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