Title: BUS 599 Week 3 Assignment Foreign Market Entry and Diversification Case Corona Beer
1BUS 599 Week 3 Assignment Foreign Market Entry
and Diversification Case Corona Beer Conduct a
case analysis for Corona Beer (Modelo)(Case
13,C-248) and prepare a 4-5 page report to
complete the following Identify and discuss
the trends in the global beer markets.
Discuss how Modelos international expansion was
made possible through strategic partnerships with
experienced distributors in local markets.
Identify and discuss the next foreign market
that Modelo should enter and with what
strategy. Discuss the challenges that Modelo
faces from its competitor InBev, and how it might
respond strategically to the industry giant.
Discuss whether or not Modelo should diversity
its business. If so, what business should it
enter and why? Check this A tutorial guideline
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