Western Clothing Trends - PowerPoint PPT Presentation

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Western Clothing Trends

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Know how western clothing trend influenced indian dressing style and how the latter has impacted the dressing sense over the years. – PowerPoint PPT presentation

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Updated: 22 September 2015
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Title: Western Clothing Trends


1
Western clothes trends
2
Western clothes trends in India
  • Indian clothing changed a lot throughout its
    history. Earlier when terms like stitching and
    sewing were alien to indian population people
    used to wear clothes which tied together. But
    after indus civilization a lot has changed, this
    timeline will definitely help you understand how
    clothing has evolved in india.
  • 18th century to before independence That was the
    time when britishers came to india and brought a
    change in indian clothing. At this time indian
    men perefer wearing dhotis kurtas and sarres
    were the common clothing for women.
  • 1960s sarees were replaced by short and
    fitted Kurtis paired with tight chudidars. This
    was the beginning of glamour and experimentation
    with clothes.
  • 1970s that was the time Bollywood started
    adopting western clothing sense and started
    influencing the people to wear bell bottom pants,
    platform heels, long skirts, maxi dresses, funky
    jewellery.

3
Evolution
  • 1960s sarees were replaced by short and
    fitted Kurtis paired with tight chudidars. This
    was the beginning of glamour and experimentation
    with clothes.
  • 1970s that was the time Bollywood started
    adopting western clothing sense and started
    influencing the people to wear bell bottom pants,
    platform heels, long skirts, maxi dresses, funky
    jewellery.
  • 1980s Denims wre introduced in this period and
    designers also started experimenting with indian
    saarees making it more revealing and attractive.
  • 1990sShorts, skirts, dresses, strapy tops,
    jackets, tight jeans, short and long tops with
    all different kind of sleeves were introduced.

4
Current Scenario
  • The current scenario however has seen the boldest
    version of all times. Westernized dressing sense
    has now become the cult clothing for indian
    people. As mostly these days people prefer
    wearing jeans, t-shirts in their daily life.
    Actually indian sarees and dhotis have just
    become the clothing to be wore on traditional
    days or on the festive occasion.

5
Why people chose western clothing?
  • One of the many reason why people opted for
    western clothing was the impact the britishers
    left on them about being suited up and fully
    dressed.
  • Also when bollywood stars started moving towards
    westernized dressing sense, it influenced the
    indian population the most and strived them to
    adopt western style.
  • Other factors include, ease of wearing jeans
    shirt, getting a relaxed feeling, and people have
    reason to match modern culture.

6
Effect of Western CLothing
  • The major impact of western clothing in india was
    the change in dressing sense it brought about in
    the people of India. Also it has impacted the
    clothing industry as with the introduction of
    E-Commerce retailers started moving to websites
    and selling their brands online which has proved
    them quite beneficial. The websites that majorly
    sells only western clothes are KOOVS, JABONG,
    CRAFTVILLA.

7
Thank You for reading the presentation.
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