Top Basmati Rice Brands in India - PowerPoint PPT Presentation

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Top Basmati Rice Brands in India


The top basmati rice brands in India are primarily local companies. However, there are some international companies operating over here as well. – PowerPoint PPT presentation

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Title: Top Basmati Rice Brands in India

Top Basmati Rice Brands in India
  • The top Basmati Rice brands in India are
    primarily local companies. However, there are
    some international companies operating over here
    as well. As per the Seeds Act 1966, more than ten
    different types of basmati are grown in India.
  • Basmati 386
  • Pusa Basmati 1
  • Basmati 217
  • Pusa Basmati 1121
  • Ranbir Basmati
  • Punjab Basmati 1
  • Karnal Local or Taraori Basmati
  • Haryana Basmati 1
  • Basmati 370
  • Kasturi and Mahi Sugandha
  • Type 3 or Dehradooni Basmati

Regions in India which are major producers of
basmati rice in India
  • Jammu and Kashmir
  • Delhi
  • Himachal Pradesh
  • Uttarakhand
  • Punjab
  • Western parts of Uttar Pradesh
  • Haryana
  • Rajasthan

In 2011-12 India exported basmati rice worth INR
15,449.61 crores thus making it the biggest
global exporter of this product. The aggregate
area being used for cultivating basmati rice is
approximately 776 thousand hectares.
  • Haryana presently accounts for almost 60 percent
    of the area being used for cultivating basmati
    rice. Karnal district, which is often referred to
    as the rice bowl of India produces the finest
    quality of basmati rice. Apart from Karnal,
    Panipat, Kurukshetra, Kaithal, and Ambala are the
    major rice growing districts in the northern
  • Punjab and Uttar Pradesh are the next big names
    when it comes to basmati rice cultivation.

India Basmati Rice IndustryIndia, at present, is
the biggest exporter of basmati rice in the
world. It produces nearly 7.5 million tons and
exports approximately 2.5 million tons.
Philippines, on the other hand, is fairly self
sufficient as far as rice production goes.
  • Reports state that a 6000 hectare area has been
    identified in Compostela Valley by the Philippine
    government. It is being considered perfect for
    production of basmati rice. It is aiming to
    target the Middle East as a potential client
    base. Right now, India is the most prominent
    exporter of basmati rice to these countries as
    well as Iran.

List of Top Basmati Rice Brands in
IndiaFollowing are the leading basmati rice
brands available in India
  • Lal Qilla
  • Lal Qilla Basmati Rice is a product of S Amar
    Singh whose business started as a small
    establishment about 6 decades ago. Since then the
    company has emerged to become one of the top
    names in this market. It is also one of the
    leading rice manufacturing companies in the
    country. Following are the major brands of the
    organization in addition to Lal Qilla
  • Qilla
  • Shahjahan
  • Golden Qilla
  • Amar
  • President

  • Double Diamond
  • Double Diamond basmati rice is manufactured by
    Golden Foods, which is one of the biggest
    distributors and wholesalers of Indian and
    Pakistani food and non food products in the
    Scandinavian region. Apart from rice it also
    offers other products such as oil, juices, flour,
    beans, spices, and lentils. Following are its
    main basmati products apart from Double Diamond
  • Double Zebra Basmati
  • Kalra Sella Basmati Rice
  • Blue Diamond Sella Basmati
  • Sultan Basmati Rice
  • Kalra Super Kernel Raw Basmati

  • Hanuman
  • Hanuman basmati rice is a product of RS Rice
    Mills that was set up during 1976 at Amritsar,
    Punjab. After establishing its position in India
    it has also explored the export option and has
    been transacting in the following countries
  •  The UK
  • France
  • Netherlands
  • Norway
  • Denmark
  • Germany
  • Belgium
  • Kuwait
  • In addition to Hanuman, following are its major
  • Double Diamond
  • RST
  • Satkar

ReshamResham basmati rice is marketed by Parwaz
Overseas Private Limited. It deals in both white
and brown basmati rice. Apart from basmati, the
company exports rice powder or flour and three
types of broken rice short, long, and medium.
The other major brands of the company are
Sugandha and Sharbati.
  • Tilda
  • Tilda, based in the UK, is one of the companies
    that introduced basmati in the west more than 4
    decades back and since then has gained prominence
    as a global food brand with presence in at least
    50 countries such as France, Middle East,
    Germany, and the US apart from being a preferred
    brand of British Asians. It primarily deals in
    dry basmati rice and steamed basmati rice

  • Pari
  • Pari basmati rice is marketed in India by Pari
    India, which was earlier referred to as Sachdeva
    and Sons. The company has been in this business
    for a minimum of 200 years and has been one of
    the leading processors, distributors, marketers,
    and exporters of Indian rice. It has customers in
    various parts of the world including the
    following regions
  • Middle East
  • Africa
  • Europe
  • South East Asia
  • North America
  • Australia
  •  Apart from Pari, it also offers brands such as
    Royal and Trust and other forms of rice such as
    the following
  • Sharbati
  • Matta
  • Long grain
  • Ponni
  • Sona masuri
  • Smoked
  • Idli

AdoraAdora basmati rice is a product of Tilda.
It is primarily available in packs of 10 pounds
and costs around 14.99 dollars per pack.
  • Daawat
  • Daawat Basmati Rice is a product of LT Foods
    Limited. The companys head offices are at
    Gurgaon and it has approximately 900 workers. In
    2011 its net sales amounted to INR 1281 crore.
    Daawat, the flagship brand was introduced during
    the 1980s and is presently one of the top names
    in the industry. Its products are available in
    three ranges that may be mentioned as below
  • Premium Range
  • Food Service
  • Consumer Range

  • Kohinoor
  • Kohinoor basmati rice is manufactured and
    marketed by Kohinoor Foods Limited. Apart from
    basmati rice, Kohinoor offers ready to eat
    products, spices, cooking sauces, seasonings,
    cooking pastes, and frozen food. Its products are
    available in Europe as well as the following
  • US
  • Japan
  • UK
  • Australia
  • Dubai
  • Singapore
  • Canada

  • Blue Label and Lal Haveli
  • Blue Label and Lal Haveli are two of the three
    brands of basmati rice being manufactured and
    sold by TriStar Overseas. The organization was
    incorporated by Lala Kanta Prasad during 1975.
    Following are its various products
  • Royal Malai Basmati Rice
  • Sadabahar Basmati Rice
  • Khushbu Basmati Rice
  • Pearl Basmati Rice
  • Manpasand Basmati Rice
  • Punjabi Sella Basmati Rice

  • Doon
  • Doon Basmati Rice is a product of KRBL Limited,
    which was incorporated during 1889 and in its 120
    years of existence it has become one of the
    leading exporters of basmati rice in the world.
    It is also regarded as one of the biggest rice
    millers in the world. In the Doon brand following
    are the main variants
  • Basmati rice premium
  • Mini dubar
  • Basmati rice dubar
  • Mogra
  • Basmati rice Tibar
  • Mini Mogra

  • Other major basmati brands in India
  • Amira
  • Neesa
  • Dunar
  • Himalayan Crown
  • India Salaam
  • Indian Star
  • Saffola Arise
  • Tirupati
  • Jagat
  • For More information http//business.mapsofindia.

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