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Burger King Mumbai lower parel and other outlets

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Burger King is an international food brand chain that has come to India. With its office in Lower Parel, Mumbai the brand has many competitors. – PowerPoint PPT presentation

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Title: Burger King Mumbai lower parel and other outlets


1
Burger King Mumbai Lower Parel And Other Outlets
2
Burger King is an international food brand chain
that has come to India. With its office in Lower
Parel, Mumbai the brand has many competitors. The
first outlet in India was opened in Delhi and
then followed by Mumbai at Phoenix Mills. There
will be a dozen Burger King outlets in Mumbai and
Delhi, as the fast food chain has large expansion
plans in India.
3
With other Western quick service restaurants such
as McDonalds and KFC, Subway and Dominos Pizza,
Crisil Research estimates the market will grow
further in future. Burger King in Mumbai will
look for ways to penetrate the smaller towns to
gain hold in the market. As there are two
developing countries China and India the brand is
eyeing these two countries. Moreover, it is also
planning to expand across the country not only in
the smaller towns but also in big metropolitan
cities.
4
Burger King Mumbai lower parel and other outlets
  • Burger King has various outlets in Mumbai located
    in Malad, Orlem, Oberoi Mall at Goregaon East,
    Korum Mall in Thane and Lower Parel
  • The brand has opened up new joints in the food
    court section of the shopping malls and has good
    promotional offers to attract people
  • There is a wide range of burgers offered by
    Burger King along with different types of thick
    shakes, iced slush drink and deserts as well

5
One of the delicious burger on offer is Chicken
Tandoori Grill that is a Chicken Tandoori Patty
piece with green mint sauce and onions in
accordance to the Indian palate
  • Another popular burger is Chicken/Mutton Whooper,
    which is a juicy one that includes big meat patty
    with thin sliced tomatoes, herbs, sliced pickles,
    green lettuce and mayonnaise
  • There is Burger King Chicken Grill that is a
    grill patty with mint mayo
  • Apart from this there is Veg Chilli Cheese
    Burger, Rocket Fries and much more
  • Burger King in Mumbai plans to open ten more
    outlets within two to three months that will be
    an independent restaurant
  • The expansion focus is only on Mumbai and Delhi
    initially as they are the key markets to hold a
    firm footing in India
  • With pricing on par with rivals such as KFC and
    Mc Donalds, Burger King has a newly fashioned
    Indian menu that differentiates it from others
  • The menu gives an equal importance to vegetarian
    and non-vegetarian consumers that are priced
    between moderately

6
The brand offers six different types of
vegetarian burgers so that it can leave no stone
unturned and offer a wholesome platter for
vegetarians that form a large part of their
consumers. As there are not many stores of Burger
King in Mumbai yet, in future the brand will
become present in most neighbourhoods that come
in the range of pocket-friendly family
restaurants.
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