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how to choose business card


right business card for you and your company – PowerPoint PPT presentation

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Title: how to choose business card

How to choose business card
  • The necessity and relevance

The necessity and relevance
  • Two factors you should balance regarding your
    business card strategy are a UNIQUE DESIGN and AN
    ENGAGING delivery.
  • A snazzy card is no good if you hand it out left
    and right without an exchange of pleasantries and
    ideas, but a poor quality card can undermine even
    the best rapport or the most persuasive

How to Choose the Best Business Card for Your
Company Making Your Card Effective
  • For the owner of Digital Fresh, a New York
    City-based marketing and communications firm, the
    most important qualities for his business card
    were that it be memorable and that it be
  • He can speak with some authority on the latter
    subject his card was so sharable that it was not
    only passed from hand to hand, but photos of it
    got picked up online including in Inc.'s "10 Most
    Creative Business Cards"

Creative designs relative to your company/job
How to Choose the Best Business Card for Your
Company Steps
  • Step 1- choose the material for your card
    plastic, paper, metal, rubber etc.
  • Step 2 choose the theme with or without
    images, colors on it etc.
  • Step 3 choose the right and matching content to
    be on it
  • Step 4 creative design for being memorable
  • Step 5 share
  • OR
  • Step 1 hire designer
  • Step 2 order in qualified printing company
  • Step 3 share confidently ?

Material examples
How to Choose the Best Business Card for Your
Company What to Include
  • So you have limited space to represent yourself
    above and beyond any networking conversations
    that you'll had with the people you meet. What
    should stay and what should go?
  • The consensus is that your name, company name,
    title, phone number and e-mail address are the
    bare minimum. Some crucial additions if you have
    the resources are your company logo and your Web
    address. Physical address is increasingly less
    relevant though in some industries it might still
    be advisable to include.
  • You'll also want to adapt it to your industry,
    for example, if you're in the social media
    marketing field, you might include links to your
    accounts on various platforms. 

Scan friendly business card
  • In addition, as the popularity of card scanners
    grow, you'll want to make sure your card is
    scanner friendly. Here's some other options to
  • Don't place text over images
  •  If included, keep images simple
  • Avoid shading, italics or underlining
  • Use a clear, readable font such as Times New
    Roman or Helvetica
  • Make sure there's enough space between different
    lines on the card so they remain legible

Scan friendly business card
How to Choose the Best Business Card for Your
Company Avoid Style Taboos
  • Here are some aesthetic choices to avoid
  • Don't be Cheap  "I will not do business with
    anyone who has a business card that says 'printed
    free by Vistaprint,'. It looks unprofessional if
    you're not willing to invest anything in making a
    good impression. 
  • Being Unoriginal  Even if you don't have a fat
    wad of cash to spend on your business card you
    shouldn't get a template because it's less
    memorable and less effective.
  • Don't Laminate It  A surface that the recipient
    of the card can write on makes it easier for them
    to take notes on your meeting to help remember
  • Don't Overcrowd It  Some people get business
    cards that fold out just so they can squeeze some
    extra information on the card but you're better
    served by keeping it simple.

  • Interfuel Design Agency
  • Reactor Design Agency
  • Printing Company