6 Essential Principles Of Designing A High Converting Site Search Experience

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6 Essential Principles Of Designing A High
Converting Site Search Experience
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• As per the researches made, it is found that 40
  of the companies overall revenue comes from only
  10 of the total site traffic.
• There are some principles that are to be
  considered while designing a search experience in
  order to satisfy the searchers goals
• Your search bar must be visible for the people.

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• According to a survey done, it was found that
  half of the sites did not have the search
  functionality.
• If a website doesnt have search functionality,
  it would fail to receive appreciable rates from
  the user.
• On the contrary, sites with search box are rated
  high comparatively.

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• Designing a search bar should be done as
  carefully as designing as CTA.Close attention
  must be paid to
• High converting colors
• Microcopy
• Button design
• Understanding how people view websites

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• Google Analytics can guide you in increasing the
  visibility of the site search.

• Usage of auto-complete and to provide suggested
  searches in the search results.

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• About 1/4th of the shoppers tend to refine their
  query while making a search in order to prevent
  any mistakes.
• Approximately 3/4th of the visitors are found to
  isolate the site if they do not find what they
  are looking for, in 2 minutes. This is where
  auto-complete comes in to action. It will help
  the users towards their searches, providing best
  results.
• Most relevant items first by optimizing the
  search results.

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• The search bar is even capable of improving
  relevant searches which can be done by tracking
  users search queries and clicks. This can bring
  an improvement of about 4 usage traffic. But
  this can turn out to be expensive.
• So, make your search engine optimize itself in
  order to show relevant results and if not, let
  your users do it themselves.

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• Results delivered in the local language
• Different words are used for same product
  description, depending on your locality.
• Serving the users like this can prove to be a
  Herculean task as the server has to undergo heavy
  lifting, which involves working with database
  programmers.

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• Multiple ways for filtering results offered by
  search results
• Visitors need to get their products quicker with
  lesser clicks on the sites with large stock.
• It is true that most of the users can find their
  products using the search but there still are a
  few people that fail to do so in their first
  query.

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• Bad navigation was found out to be the most
  common problem the customers faced and this is
  the reason why filtering options are giving
  priority.
• Reviews, product information, availability
  purchasing buttons included in search.

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• Deep information of the product like
  availability, customer reviews and images can be
  included to increase the purchase purpose of the
  visitors and a direct action from the search
  result can be taken.
• The convincing capability of the search result
  can be improved by disintegrating the search
  results.

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