Search Engine Optimization Training - PowerPoint PPT Presentation

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Search Engine Optimization Training

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Title: Search Engine Optimization Training


1
Search Engine Optimization
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  Content relevancy has become the need of the
hour with Internet search engines such as Google,
Yahoo, Bing, etc. This has paved a way for a
brand-new career called search engine
optimization. Understanding how search engines
work would give an idea of what exactly SEO is.
Searching keywords in any of the internet search
engines gives out unsponsored search results. The
higher the rank of the page, the more
possibilities of it appearing in the first few
pages of the search engine which increases
webpage visibility and which in turn means more
traffic is drawn to the website.   Companies are
now hiring in SEO specialists to increase their
website page rank which in turn gets in more
visitors and that in turn means more business and
good online identity which again leads to more
customers. Intensive SEO training is required to
with SEO. The reason being this involves a wide
range of functions which include comprehending
and working with the code, able to study and
analyze human behavior with regard to browsed
online content, being able to comprehend
architecture of search engine information, and
able to produce specialized content.  
3
Internet has boomed in the past few years with
billions of websites and times 10 more users
searching for information. This has caused the
SEO industry to grow in leaps and bounds. Search
engine usage has increased manifold with users
using their mobile devices like tablets and smart
phone to search for online content through search
engines. This has prompted companies and brands
to turn to SEO for their advertising and
marketing. Right now, SEO is one of the most
money-churning careers out there.   SEO
Training   SEO training involves both on-page
and off-page optimization along with
specialization in SEO tools. The training
includes things such as keyword search, title tag
and meta tag optimization, Google Analytics
study, sitemap hosting, directory and search
engine submission, Alexa, and White/Grey/Black
Hat SEO. On-job training and placement assistance
is offered by good training programs and
institutes.  
4
Career in SEO   Search engine optimization can
be categorized under digital marketing. It
should be noted that major search engines like
Google provide international certifications in
SEO training. Online advertising has become the
main marketing sphere now with the shift from
television and newspapers. One main reason being
that it is a lot more inexpensive to advertize on
the Internet and at the same time the reach is
far greater. No wonder scores of companies have
recruit SEO experts. SEO is said to be one of
the fastest growing careers in the 21st century.
All thanks to the Internet boom. Pay packages
range any where from 1.5 lakhs to 4 lakhs per
annum. Salary is dependant on factors like
certification, experience, talent, etc. The
demand has increased for both experienced as well
as new SEO professionals in companies of every
size. Since every business have their own
website, SEO has become a mandatory requirement
as part of the digital marketing team of the
company.   Skill sets for SEO   To excel in SEO,
good analytical skills with technical and
programming knowledge are needed. Also, content
reading and analyzing is needed for SEO.
Prospects who do not have a flair for reading and
browsing through scores of webpages, SEO could
not be the right option. SEO is for the ones who
are on the look out for a money-churning careers
and one that has with it the need of smart
skills. In other words, do not get involved in a
career which one does not enjoy working on. SEO
training aids in enhancing technical and
analytical skills. The technical aspect of SEO
can be easily grasped and put into action.
5
Advice for SEO Career   Good SEO training is the
first and main necessity. SEO can be said to be
as an art and it obviously takes time to get a
hold of it. Proper expertise guidance is not an
option because the excelling on SEO career
depends on secrets that only experienced
professionals have an idea of. Proper training or
experience is needed to get good break.   In
order to gain expertise as an SEO professional,
one should be able to be an expert in the basics
of SEO. SEO Training can only be given only as
far as technical, analytical, and theoretical.
Training is not all that is there with regard to
learning. There are a lot of different avenues
through which a lot is learned.  
6
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