The Connection Among Consumer Behavior, Psychology And Sales - PowerPoint PPT Presentation

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The Connection Among Consumer Behavior, Psychology And Sales

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An effective sales and marketing strategy relies upon a firm understanding of consumer behavior and consumer psychology. This is especially true in today’s marketplace, which has made the jump to internet where an entirely new set of dynamics are at play when it comes to marketing and selling to consumers. – PowerPoint PPT presentation

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Title: The Connection Among Consumer Behavior, Psychology And Sales


1
The Connection Among Consumer Behavior, 
Psychology And Sales
www.cynthiakocialski.com
2
An effective sales and marketing strategy relies
upon a firm understanding of consumer behavior
and consumer psychology. This is especially true
in todays marketplace, which has made the jump
to internet where an entirely new set of dynamics
are at play when it comes to marketing and
selling to consumers.
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3
Using Limited Time Offers and Urgency to Promote
Specific Consumer Behaviors When marketing to
consumers, many marketers use limited time
offers, sales and even coupons, which have an
expiration date and thus, cultivate a sense of
urgency in the consumer. When the consumer
perceives a sense of urgency, this drives sales
as the individual believes that they must act now
or theyll miss out on the opportunity to make a
purchase or save on that purchase. Consumer
Psychology and the Connection With Limited
Supply Similar to the limited offer, a limited
supply taps into the consumers psychology by
creating a sense of urgency. This sense of
urgency impacts consumer behavior by promoting
action.
4
Social Proof and Consumer Psychology on the
Web The internet has made it relatively easy for
retailers to use social proof to promote
sales-friendly consumer behaviors. Marketing to
consumers using social proof is relatively
simple. Strategic Pricing to Impact Consumer
Psychology Many online retailers and service
providers use specific pricing strategies to
impact consumer behavior and drive sales on a
psychological level.
5
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