Using The 'Help Me' Method

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Using The Help Me Method
Ginger Bratzel, DDS Your New Patient Attraction
Expert
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Patients often see word like Veneers Endo Cerac
In dental marketing and I have to tell you
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These words mean nothing to them.
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You have to talk to your patients in a language
they care about and understand. Not medial
terminology.
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I saw something really brilliant in a local
department store recently and I think dentist
should be doing this too
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A wall of signs that said Help me. Help me I
have a headache Help me I have
heartburn Etc And on the back it listed the
name of the medicine you needed. Plain and
Simple.
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No long description of the problem. No
self-diagnosis. Simple words in a way they cared
about.
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A lot of dental websites Ive seen lists every
procedure the doctor can perform and all the
medical terms to go along with it.
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But what a patient really cares about is Help
me I have loose fitting dentures Help me I
dont like my smile
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Dont like your smile? I can help you with that!
So in your next marketing piece, pick a service
and promote it in a way that your patients are
concerned about.
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See full video with on helping service your
patients concerns at
http//bit.ly/1QFzC60
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For more information on Attracting more
patients, Creating sustainable growth And
increasing your production. Head over to
GingerBratzel.com today! Contact us at
Results_at_GingerBratzel.com or Call 405-225-0254
Find my latest book on Amazon today!
Ginger Bratzel, DDS Your New Patient Attraction
Expert