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Social Media Marketing Trends 2015.

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This presentation depicts the social media marketing trends to watch for in 2015. – PowerPoint PPT presentation

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Title: Social Media Marketing Trends 2015.


1
Social Media Marketing Trends to Watch Out for in
2015 
2
Content Marketing Gets More Social  The strength
of content marketing relies not only on the
creation of an Epic content but on how you can
effectively distribute this content for your
targeted audiences.
3
Real Time Social Media Marketing will Be a
Buzzword By monitoring and responding promptly
to their targeted audiences needs, business
owners and digital marketers can generate better
engagement that drives conversions and sales.
4
Audio and Video Will Dominate Social
Content Just like any other digital marketing
channel, audio and video elements evolved to
become powerful visual tools that generate better
engagements and positive responses.
5
Steady Shift towards Mobile Social Media With
experts projecting that more than one billion
people in 2015 will access the Internet only
through their mobile gadgets, focusing on mobile
social media will be a very logical thing to
start right here right now.
6
  • The Continued Rise of Paid Social Media
    Advertising
  • The organic or natural reach of a typical
    Facebook post will only be a mere 0.073 percent. 
  • If you really want to get more mileage from all
    your social media efforts, then it would be wise
    to consider paid social media advertising.

7
Payment Features Using Social Media Wallets The
phenomenal rise of mobile usage have driven major
online tech players like PayPal and Apple to take
action and grab a good hold of the mobile payment
space.
8
The Rise of the Social Media Commerce Social
media platforms like Facebook and Twitter are
capitalizing on this by testing their eCommerce
buy buttons that will eventually roll out next
year in full swing.
9
Social Media Becomes Smarter and
Analytical Experts from Gartner and Social
Code all agree that the way businesses use social
media will become smarter and more analytical in
2015 and beyond.
10
  • Social Media and the B2B Market
  • In 2014, Facebook still stood on top as the
    main social network used by marketers in the B2B
    arena, with a high 89 usage rate.
  • LinkedIn however is following at a close second
    at 88.

11
The Rise of New Social Networks Among the more
prominent of these new social networks
include Ello which claims providing an ad-free
social network that will not sell vital user data
to third parties, Yik Yak which focuses on
anonymous post exchanges on physically adjacent
people.
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