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Digital Marketing Trends 2015.

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Title: Digital Marketing Trends 2015.


1
  • DIGITAL Marketing TRENDS 2015

2
OMNI-CHANNEL COMMUNICATION
  • Omni-channel will continue to dominate the
    conversation in 2015.
  • We have already moved from multi-channel to
    omni-channel.
  • 2015 will not only be about conversions, but
    also about focusing on the experience you
    deliver, which is what drives your conversions.

3
SEMANTIC WEB AND SEMANTIC SEARCH
  • 2015 will be the year where big companies finally
    understand that search engines are the great
    equalizer, allowing small businesses to
    successfully compete with big ones in organic
    search.
  • Semantic Web will grow rapidly using more
    technologies for querying across many types of
    related information.
  • Search engines will become the knowledge base fed
    and curated through the Social Knowledge Graphs.

4
MOBILE E-LEARNING
  • Mobile eLearning will become increasingly used
    for accessing learning material. 
  • Although desktop eLearning applications will not
    be completely replaced, more and more
    learning/support materials will be available
    through mobile devices, which makes the content
    more digestible and contextual for the user.

5
CUSTOMER JOURNEY
  • The Customer journey is still a hot topic.
  • For designers it has been around for a while, but
    it still holds huge potential for most companies
    who still have not realized the value and
    opportunities of creating customer journeys to
    understand how their customers shop.

6
DIGITAL SERVICE DESIGN
  • The current biggest trend in Digital is the use
    of digital media in areas outside of marketing or
    sales.
  • Digital service design is the fastest growing
    area within digital agencies and it will continue
    to grow for the years to come.
  • Now we have reached a turning point as cheap
    countries become more expensive and consumers
    become more aware of the environmental costs for
    keeping production costs low.
  • Supporting local businesses has never been more
    hot.
  • The trend is now to support local companies that
    keep your own local area vibrant and interesting.

7
DATA VISUALIZATION
  • Every day there is more data available that can
    be interpreted and visualized.
  • Understanding the available data and finding the
    best visualization methods for it, recognizing
    the difference between good and bad data
    visualization, is the next Big data step in
    sorting usable data.

8
SMART HEALTHCARE
  • Using digital and of course wearable gadets, the
    people will be highly and properly informed about
    their health,
  • They will be proactive in self-diagnosis and
    disease awareness,
  • They will manage and control their own health
    profile online across connected devices,
    corporations and divisions

9
ELECTRONIC PAYMENTS
  • Near Field Communication Payments will take off
    in 2015, changing consumer behaviour forever.
  • With NFC chips placed in more and more devices
    (Android, Windows and Apple phones), the day
    where we are all using our mobile phone instead
    of our credit card to buy things seems a lot
    closer than ever.

10
MULTI-DEVICE INTERACTIONS
  • The multitude of sensors, 3D and virtual reality
    can be woven into entirely new applications that
    the web has not seen yet.
  • Using multi-device interactions and innovative
    technologies like Web Graphics Library and WebVR,
    we can create experiences that allow completely
    new interactions with content and our audiences.

11
ROBOTICS ENGINEERING
  • One of the most exciting changes is the
    possibility to search and find information
    through semantic connections.
  • Technologies such as Google Now and Siri are only
    two successful examples.
  • Diving into pools of knowledge databases, robots
    can now understand more and more entities and
    nodes.
  • Robots will rely on structured data created and
    used by search engines.

12
  • Are you prepared for the future?
  • Contact us if you need help with your future
    digital strategy.
  • www.marketingeyeglobal.co.uk
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