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Kerviz Technology: Yamaha Music

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Digital Marketing Proposal, SEO, Social Media Optimization, Content Marketing, Pay per Click. – PowerPoint PPT presentation

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Title: Kerviz Technology: Yamaha Music


1

Digital Marketing strategy for Yamaha Music Point
2
Promote your business in different ways
  • Social Media Optimization (SMO)
  • Content Marketing
  • Paid Campaigning
  • Pay per Click Advertising
  • Email Marketing
  • Search Engine Optimization(SEO)

3
Social Media Optimization
  • Social listening and online reputation management

Tweepi business page (Twitter)
Google plus communities
Facebook fan page
  • Post banners
  • tweets
  • Follow near by schools, academy
  • Check followers and tweet on their profile
  • Join communities
  • Post on their pages
  • Quotes, videos, banners, events
  • Post banners
  • Events
  • Advertisements
  • Quotes, videos
  • Redirect to website
  • Check dashboard for weekly engagements

Pinterest
Linkedin
Youtube
  • Pin banners with website link
  • images regarding benefits of music
  • best courses in early stage
  • Creative, visual content
  • B2B and B2C reach
  • join academies, school
  • post events
  • invite to follow
  • Short and effective video content
  • check for subscribers
  • once a week
  • Engagement in comments

4
Social Media other platforms
Instagram
Snapchat
Quora
Flicker
Photobucket
Tumbler
Myspace
Vimeo
Ustream
Slideshare
Friendster
Scribd
  • Posting on each platform
  • Check on Dashboards weekly details
  • Maintain reply of queries in Quora, ask, in
    forums.
  • Join followers, communities
  • Engagement in creation of attractive banners,
    content
  • Social media governance
  • Social media listening

5
  • EDUCATIONAL FORUMS

SHIKSHA
  • Post courses and trial class details
  • Maintain Upcoming Events

EDUCOOP
  • Discuss music courses details
  • Engagement in chats

SILICONINDIAeducation
  • Portal to find admission details and same above

INDIAEDUCATION
  • Engagement in open questions

6
CONTENT MARKETTING
  • Blog Posting Platforms
  • Post articles related benefits of music
  • Articles related Yamaha music point courses
  • Articles related musical instruments
  • Articles related music and busy life
  • Posting of creative banners with
    redirecting website link

TARALAZAR (Kids Blog)
7
PAID CAMPAIGNING
  • Facebook paid advertisement on 30,000 users
    profile per ads
  • Linkedin, Twitter Banner advertisements in
    different websites

PAY PER CLICK ADVERTISING (PPC)
  • Google Ad Words Account Setup
  • MSN Keywords for better suggestions
  • Ongoing Support and Promotion
  • Traffic Measurements on Landing page

8
EMAIL MARKETTING
Tools
  • Creation of e-mailer with each image linking to
    website
  • E-mailer with footer containing address, contact
    details
  • Emails will mainly target the audience of Delhi
    and Gurgaon
  • Cover at least 1,000 clients per day
  • Email will target B2B B2C (educational
    forums, parents/guardians)
  • Engagement in Revert of responding mail in
    order to build trust, loyalty.
  • Maintain weekly subscribers dashboard.

9
PLANS FOR SEO
  • In-depth Site Analysis
  • Content Duplicacy Check
  • Initial Back links analysis
  • Google Penalty Check
  • Competition Analysis
  • Initial Rank Report
  • Keyword Research(we have to target almost 50
    keywords)
  • page rank check
  • Alexa rank check
  • broken link analysis
  • traffic analysis
  • tools analysis
  • broken link checker
  • remove bug from the website
  • analysis of popularity of website

Initial review analysis
10
  • Website Page Load Optimization
  • Header Tags Optimization
  • HTML Code Cleanup Optimization
  • Internal link structuring Optimization
  • Pages H tags optimization
  • Image Hyperlink Optimization
  • Robots.txt Creation/Analysis
  • HTML XML Sitemap
  • Google Bing Webmaster Tools
  • Google Analytics
  • Google Authorship Markup
  • Integration of Google 1 Button
  • Image and video sitemap
  • Interlinking
  • Review submission
  • image optimization Content Optimization
  • Adding rich snippets
  • broken link checker
  • 404 error page check

ON PAGE OPTIMIZATION
11
  • Forum posting
  • directory submission
  • business reviews
  • local listing yellow pages
  • PPT submission
  • Blog commenting
  • Search engine submission
  • yahoo answering and answer bag etc.
  • CSS W3C RSS Directory Submission
  • Document sharing
  • social shopping network
  • photo sharing
  • link exchange
  • community creation
  • Local listing? Link Baiting
  • Cross linking
  • Article marketing
  • Niche business directory submission

OFF PAGE OPTIMIZATION
12
  • NAP Syndication Citation Building
  • Updating Pages h Card Integration
  • Classified Submissions
  • Video SEO
  • Marketing of uploaded video on you tube other
    networks.

Local Search Optimization
  • Search Engine Rank Report
  • SEO Reports
  • Google Analytics Analysis Report
  • Activity Report
  • Monthly Action Plan

Monthly Reporting
13
Keywords For Yamaha Music Point
  • Music school
  • Kids art school
  • Childrens Music Academy
  • Music Courses
  • Guitar lessons for beginners
  • Musical instrument to learn
  • Music school near gurgaon
  • Singing classes
  • And many more..

13
14
Targeting Audience
  • Aim to target every Individual
  • Educational and Art Forums
  • Mainly Delhi and Gurgaon people
  • Academies / School / Colleges

15
Thanks..!!
  • www.kerviztechnology.com
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