Key Points to Accomplish Brand positioning in the market

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Salient points to achieve Brand Positioning

• What is Brand Positioning?
• In simple words, brand positioning is the method
  of positioning your brand in the mind of your
  clients. Brand positioning is also referred to as
  a positioning plan, brand policy, or a brand
  positioning announcement. So how to develop your
  brand positioning, lets have a glance on them.
  There are 8 steps to position your brand in the
  market which is given below

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8 Key Steps

• In order to build a position approach, you must
  first recognize the uniqueness of your brand and
  conclude what distinguishes you from your
  rivalry.
• 1. Figure out how your brand is positioning
  itself now.
• 2. Recognize the direct competitors
• 3. Be aware of how each competitor is positioning
  their branding in the market
• 4. Evaluate your positioning to your competitors
  so that you can classify your exceptionality
• 5. Expand a separate and value-based positioning
  scheme
• 6. Develop a brand positioning statement
• 7. Analyses the effectiveness of your brand
  positioning statement
• 8. Create effective taglines for the brand

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Positioning Statements vs. Taglines

• Brand positioning statements They are generally
  confused with the company taglines or slogans.
  Positioning statements are for the inner use.
  These statements, conduct the marketing and
  operating choices of your business. A positioning
  statement assists you make important decisions
  that influence perception of your customers and
  their brands.
• For example Amazon.com has a very nice
  positioning statement in 2001 when it exclusively
  sold books For World Wide Web users who enjoy
  books, Amazon.com is a retail bookseller that
  provides instant access to over 1.1 million
  books. Unlike traditional book retailers,
  Amazon.com provides a combination of
  extraordinary convenience, low prices, and
  comprehensive selection.
• Taglines A tag line is an outside statement or
  slogan which used in the marketing efforts. The
  brand positioning statement can be turned into a
  tagline, but it is imperative to differentiate
  these two i.e. which is statement and which is a
  slogan. Once you have a powerful brand
  positioning statement you can build a tagline or
  slogan that assists to create the position you
  are wondering to own. For examples

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• Mercedes-Benz Engineered like no other car in
  the world
• BMW The ultimate driving machine
• Incorporating your brand position in the minds of
  your clients
• To integrate the position of your brand in the
  minds of your clients, you must begin it from
  your business. Each member of your company who
  handles the clients has to be the great
  appearance of your position and, since every
  person handles the customer in some way, they
  should have the best appearance of your position.
• Generally, most of the marketers dont have the
  clearness and confidence in their words. Without
  confidence, you evade to the condition. Twist the
  whole things which you do and convert into an
  appearance of your desired position and you can
  build something extraordinary. This takes guts to
  vigorously position your brand that means you
  have to stand for something. Only then you are
  truly on your own way to owning your very own
  position in the mind of your clients.
• Liquid creativity will aid you to achieve your
  brand positioning strategy. It is a Melbourne
  based company which eagerly helps its clients to
  establish their brands.

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• Contact Liquid Creativity
• 50 Cobden Street,
• North Melbourne, VIC 3051,
• Australia. Phone [phone]
• Fax [phone] Web liquidcreativity.
  com.au/
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