The Ultimate Guide to LinkedIn for Small Business - PowerPoint PPT Presentation

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The Ultimate Guide to LinkedIn for Small Business

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How to grow your business, promote your brand and find more customers using LinkedIn – PowerPoint PPT presentation

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Title: The Ultimate Guide to LinkedIn for Small Business


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The Ultimate Guide to LinkedIn forSmall Business
Via InTouch CRM
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Lets face it, LinkedIn is a very underutilized
social media platform. Unlike what you may have
thought, LinkedIn isnt just for professionals
and job seekers. There is so much more potential
with this professional social media network.
Visit www.intouchcrm.com
3
From making new connections with prospects,
generating leads, establishing a larger media
presence and creating better brand awareness,
LinkedIn makes an indispensable addition to your
sales and marketing efforts.Here are all the
tips you need to kick start a successful LinkedIn
strategy.
Visit www.intouchcrm.com
4
1 Build a presence with a company page
  • Similarly to Facebook and Google, LinkedIn gives
    you the option to create a personal and a company
    page.
  • Make sure you complete the profile fully with an
    accurate description, up-to-date address and
    contact telephone number. 
  • Encourage staff memebrs to add the company as
    their workplace and later on, to re-share the
    pages company on their wall.

Visit www.intouchcrm.com
5
2 Engage your audience with content
  • Share posts, infographics and videos that not
    only promote your product but also answer the
    questions of your potential and existing
    customers.
  • Dont just post promotional content as that would
    be a little bit too bland and suffocating for the
    readers. 
  • Instead go for practical, useful and engaging
    content.

Visit www.intouchcrm.com
6
3 Target your most desirable customers and add
them as contacts
  • Small businesses can laser-target the exact
    industry, company size and job role of the
    people that they know typically would buy their
    product or service. 
  • Think about who your buyers are, what they job
    roles could be and which groups they may have
    joined.

Visit www.intouchcrm.com
Visit www.intouchcrm.com
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4 Grow your email list
  • Growing your email list is an all-time
    priority and LInkedIn is highly effective for
    that. 
  • Craft a personal email and ask people to join
    your mailing list. 
  •  You can group-mail messages to up to 50 people
    at a time however I do recommend that you go for
    a more personal approach. 
  • Something like
  • Hi FirstName,thank you for adding me as a
    connection after we met / we did business
    together . Would you be interested to read my
    newsletter? Lucky you, today is the day to
    that!Follow this link if you want to receive
    amazing content!
  • Dont forget to include a direct link for the
    email signup.

Visit www.intouchcrm.com
Visit www.intouchcrm.com
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5 Find and participate in local groups
  • Did you know that over 70 of customers use
    groups to research, network and vet buying
    decisions?
  • Focus on groups that relate to your business and
    your industry. Again, think about what type of
    groups your potential customers may be joining.
  • You are allowed to join up to 50 so make the most
    of each and every opportunity to grow your
    business. You can also send direct messages to
    fellow group members even if you are not
    connected to them. 

Visit www.intouchcrm.com
Visit www.intouchcrm.com
Visit www.intouchcrm.com
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6 Post daily updates
  • When it comes to social media posting, once a
    week is not enough. Neither is 2 or 3 times a
    week. Daily updates are essential in order to
    keep your page looking fresh, and keeping top-of
    -mind with customers.

Visit www.intouchcrm.com
Visit www.intouchcrm.com
Visit www.intouchcrm.com
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LinkedIn is a free business-focused networking
platform that seeks to replicate the real-life
process of word-of-mouth introductions between
trusted contacts, brands and businesses it should
be an absolute goal that you partake in this
conversation.
Visit www.intouchcrm.com
Visit www.intouchcrm.com
Visit www.intouchcrm.com
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Too find out more about Small Business Marketing
and How to Grow your business visitwww.intouchcr
m.com
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