Corporate and Online Reputation Management - PowerPoint PPT Presentation

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Corporate and Online Reputation Management

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An observers collective judgments about a corporation is termed as Corporate Reputation. Level of credibility, trust, responsibility and reliability from stakeholders about an organisation is reflected in the process of building high Corporate Reputations. – PowerPoint PPT presentation

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Title: Corporate and Online Reputation Management


1
Corporate Online Reputation Management
2
About Us
  • We believe if individuals need to have a good
    image, so do businesses. We make you look good,
    online.
  • Reputation Circle is a one-stop destination for
    businesses that want to maintain a clean image
    online. We, with our online reputation and brand
    management techniques, make people see you in a
    good light, especially if there are posts that
    are tarnishing your image. We let you control
    peoples perception of you, when they look for
    you online.

3
Corporate Reputation Management
  • An observers collective judgments about a
    corporation is termed as Corporate Reputation.
    Level of credibility, trust, responsibility and
    reliability from stakeholders about an
    organisation is reflected in the process of
    building high Corporate Reputations.
  • As the common saying goes, that trust is always
    earned and can never be claimed, same goes for
    businesses. It is an ongoing process focused on
    understanding stakeholder perceptions and
    expectations with constructive responding.

4
Corporate Reputation Worth?
  • Maintaining relations with stakeholders for
    broader support including
  • Investment
  • Credit
  • government backing as opposed to interference
  • trust, partnership, loyalty, sponsorship,
    authority and autonomy
  • Latitude and forgiveness
  • Decent relations and goodwill with stakeholders
    to constantly keep up to the expectations

5
Managing Website/Online Reputation?
  • Steps
  • Avoid these mistakes
  • Search
  • Buy Domain name
  • Collect content together
  • Join Social Networks
  • Optimise presence on sites
  • Share Information
  • Do not take too long in responding to your
    clients.
  • No need to retaliate.
  • Maintain trasnparency.

6
Rebuilding Online Reputation
  • Keep track of your FaceBook page and social sites
    .
  • Respond as quickly as possible.
  • Talk to your customers giving them appropriate
    assurance of conduct.
  • Respond, calmly.
  • If at fault, apologies.
  • Dont do anything thats against your core
    values.
  • Communicate well do not divulge too much into
    any controversy, but do keep the customers in the
    loop.
  • Use social media to give off an impression that
    you are actually trying to work on a resolution.

7
Contact Details
Address Phone Email Website
Facebook
Level 1.03, 29-31 Lexington Drive Bella Vista,
NSW 2155 1300 760 363 info_at_reputationcircle.co
m.au http//www.reputationcircle.com.au https
//facebook.com/reputationcircle
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