Email Marketing Campaign

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Email Marketing Campaign
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In election campaigns, many different ways are
used for the promotion of a candidate. Email is
one among them. Through email, the candidate can
reach the public personally and convey his/her
message to them. The people can also convey their
support through emails. Email marketing campaigns
have proven effective. Here we discuss some tips
in making an email campaign more effective.
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From Name.
Always use a familiar 'From name'. Keep the
'From Name' constant, so that the receiver can
identify the sender easily. Or else, use a name
which the public is familiar with like the
company name.
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Recipients name.
Emails are a great way to make feel the
public more cared for individually. While sending
a mail use the recipient's first name. It will
definitely create a personal feeling to the
recipient.
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Add images to the mail.
Pictures are a great way to make a lasting
impression on the mind of people. Make the mail
visually appealing by adding images. Put images
that will be appreciated by the readers. Make the
candidates face familiar with images on the
mail.
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Social Media Links.
The influence of social media sites at the
present time is inevitable. Everything is linked
to social media sites. Incorporate chief social
media links in the email and promote social
sharing. Campaigns that use social media links in
the mails attain 28 more email open rates.
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Pre-Header in emails.
Some users may not open a mail when they see
the 'From' address. So in order to persuade these
users to open a mail, include a great subject
line on the Pre-Header. It should provide more
details about the mail. More than 50 of the
users open an email because of the Pre-Header.
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Like email marketing, there a lot other
different techniques to reach the public to boost
up a candidate. An effective election campaign
will do the job. Dan Centinello is a
brilliant, experienced and skilled campaign
manager. He has experience in this field for over
a decade. Dan Centinello has turned out to be an
expert on national international political
campaigns.
www.facebook.com/centinello