Market Research Services - Research Optimus

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Brand Research

• Brand research puts you ahead of competitors,
  offering unique presentations opportunities.
• Our Branch Research services include
• Positioning strategy
• Deciding on promotional/marketing mediums
• Determine customer relations
• Perceptual mapping
• Optimization of brand positioning
• And monitoring brand value

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Online Research

• We are exposed to endless data on the Internet
  that, when properly analyzed, can provide endless
  information to owners of any industry.
• Our methodologies of online research include
• Focus groups
• Web reporting
• Voice of the Customer (VOC)
• Willingness to Pay (W2P)
• And Customer Satisfaction (CSAT)

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Data and Survey Analysis

• Data analysis involves inspecting data, cleaning,
  transforming, and modeling said data to highlight
  important information.
• To perform this analysis, we use software tools
  including SPSS, SAS, R, and Microsoft Excel.

• Make business decisions based on the needs of the
  market by analyzing survey data to inform your
  company.
• We use methodologies including
• CSAT
• CATI
• Survey Panels
• OLAP

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Multivariate Bivariate Analysis

• Bivariate analysis allows for the analysis
  between two variable (often denoted as X, Y) to
  test hypotheses of association and casualty by
• Defining the nature of the relationship
• Identifying the type and direction of the
  relationship
• Determining if the relationship is statistically
  significant
• And identifying the strength of the relationship
• Multivariate analysis is similar however,
  multivariate studies have more than one dependent
  variable

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Qualitative/Quantitative Market Research

• Our Qualitative Market Research services gather
  data from subjects through
• Focus group interviews
• In-depth interviews
• Random probability sampling
• Projective techniques
• And questionnaires

• Our Quantitative Market Research process
  includes
• Defining the problem to discover tools for
  analysis
• Research design free of extraneous variables
• Data collection
• And report writing and presentation

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Business/International Market Research

• Our Business Market Research services offer tools
  for your company to thrive, with research in
• Consumer market business
• Business to Business (B2B) marketing
• Qualitative/quantitative market
• Methodological approaches
• PESTEL analysis
• SWOT analysis
• And competitor intelligence

• Whether importing or exporting, our International
  Market Research services will get you ahead of
  the game. We provide
• First mover advantage
• Second mover advantage
• PESTEL analysis
• SWOT analysis
• Cost advantage
• Country business environment analysis
• And risk environment analysis

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Market Research Surveys

• Market research surveys are designed to help you
  learn about your target market audience using
  demographic data.
• For this task, you need experts like ours in
• Survey designs
• Questionnaires
• Programming
• Hosting
• Quota management
• Data analysis and statistical services
• And survey panels

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Primary Market Research

• Primary (not secondary) market research gets your
  business ahead of its competitors.
• Let us help you with our teams expertise in
• Primary data
• Competitor intelligence
• Focus group interviewing
• Questionnaires and survey design
• Target audience profiling
• Data collection and processing
• Data analysis
• And report generation and presentation

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Contact us

• In addition to Market Research services,
  Research Optimus offers services in Financial
  Research, Pharma Research, Scientific Research,
  Media Research, Research Report, and Business
  Analytics.
• See how we can be of service to you by visiting
  us at http//www.researchoptimus.com/
• Or email us at info_at_researchoptimus.com