Social Media Marketing Trends - Social Intelligence Report 2014

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SOCIAL INTELLIGENCE REPORT DECEMBER 2014
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SOCIAL MEDIA PLATFORMS
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TOP BRAND PRESENCE ON SOCIAL MEDIA PLATFORMS
DECEMBER 2014
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AVERAGE BRAND PRESENCE ON SOCIAL MEDIA PLATFORMS
By Industry DECEMBER 2014
9.8
8.2
7.6
7.4
5.5
5.4
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18 PERCENT RISE YEAR ON YEAR
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INSTEAD OF RELYING ON FACEBOOK
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SOCIAL MEDIA PLATFORM USERS YEAR OVER YEAR
2013 vs. 2014
CHINA
STRONGEST GROWTH OF ANY SOCIAL MEDIA PLATFROM IN
THE EAST OR WEST
Sina Weibo
We Chat
Youku
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ENGAGEMENT RATE BY TOP SOCIAL MEDIA PLATFORMS
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The drop earlier this year, from 16 of followers
engaging with a brand page post in 2012, to 6 in
February 2014 for smaller pages and just 2 for
pages with over 500,000 followers.
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Average Organic Reach of content Published on
Brand Facebook Pages
Source http//www.social.ogilvey.com
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HIGHEST REACH
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Instagram Engagement 18 times better than
Facebook engagement
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COMMUNITY SIZE VS. ENGAGEMENT BY PLATFORM
1.5
0.5
Engagement Rate
-0.5
2M
3M
4M
5M
1M
In Millions
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Platform Adoption By Brands Year Over Year
2013 vs. 2014
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Leading Social Media Apps Among 18-34 Years Old
Smartphone Penetration, U.S, June 2014
Source Does Snapchats Strength Among
Millennials Predict Eventual Mainstream Success?
comScore August 2014
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www.sbr-technologies.com
www.facebook.com/SBR.Technologies
www.twitter.com/SBRTech
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Source
http//blog.vine.com
http//blog.jelly.com
http//blog.pinterest.com
http//newsroom.fb.com
http//staff.tumblr.com
http//blog.linkdin.com
http//youtube-global.blogspot.ca
http//facebook.com/businessnews
http//business.pinterest.com
http//blog.twitter.com
http//blog.snapchat.com
http//googleblog.blogspot.ca
http//blog.foursquare.com
Source Does Snapchats Strength Among
Millennials Predict Eventual Mainstream Success?
comScore August 2014
http//www.social.ogilvey.com