Using Wordpress As A CMS For Creating Corporate Microsites

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Using WordPress as a CMS for creating Corporate
Microsites
- By K2B Solutions
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Why using WordPress as your CMS for designing
your next corporate campaigns is the right
choice, and how you can utilize microsites to
their advantage?

• Well, you may consider social media websites and
  other relevant methods as a solid platform to do
  that, however ultimately you will need to lead
  your prospects, somewhere. Where would that be?
  To your Website of-course! So, no matter how
  effective your presentations on these social
  media websites are, you also need an engaging and
  attractive website to complement your
  projections. Corporate websites are usually
  uninspiring and boring, which means that they are
  missing out on a lot of possible client
  prospects.
• So, to cope with that you can opt towards the
  Microsite solution.

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Microsite Whats It?

• The microsite is a set of pages thats
  designed to support corporate websites by adding
  separate assets to the existing ones. These
  microsites can have their URLs with links
  (sub-domain) to the current domain or get unique
  one altogether.Example
• Sub Domain microsite.domain.com
• Unique Domain microsite.com

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• The target of creating a microsite is to offer
  visitors a separate browsing experience from that
  of the main site usually for promotional
  purposes such as for product launches, event
  announcements, etc. This gives visitors an
  opportunity to experience a dedicated prospective
  of services being rendered without any other
  functional distractions.
• To do this most people prefer using WordPress as
  their CMS, as it offers great flexibility via the
  numerous open sourced contents available on the
  web giving you a completely unique design. Also,
  in comparison with other popular alternatives
  this is a very cost effective tool that grants
  you a number of rich features, which makes it
  possible for quick and precise web designing and
  deployment.

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How effective are these Wordpress Microsites?

• While there may be numerous possibilities for
  using microsites, it is most common for
  corporates to take advantage of it, as it allows
  them to explore the untapped areas of their
  marketing strategies. Check out the following
  list to understand the various ways of using the
  microsoites.
• Launch of New Products
• Campaigns for Direct Marketing
• Pay Per Clicks
• Contests Competitions
• Market Researches
• Recruitments Employee Outreaches
• Event / Conference Promotions
• Other Seasonal Promotions

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Advantages of using the Microsites

• As you now understand the primary focus of
  microsites, the advantages of using one seems
  pretty clear they help you focus your targets
  better considering different personas and
  demographics based on your services or products.
  Also, the marketers can better funnel visitors
  towards a particular service, rather than letting
  them be bothered by other irrelevant clusters.
• Apart from these aspects and the uniquely
  customizable features they offer, a microsite can
  also be equipped with its own set of navigation
  tools. These navigation tools can by themselves
  work as your microsites unique feature if need
  be, and provide visitors a focus in the direction
  you would want them to have.

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• This ultimately allows the marketers to establish
  the brand better, and provide a venue for
  generating leads. As publishing different events
  or campaigns is done without making alterations
  to the main website this allows you to even
  experiment with new things.
• Lets face it, the main reason for us to go
  through all this, is to create a focus on the
  Call-to-Action which would dynamically your
  revenue/clientele, community, etc.

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Conclusion

• Focusing on all these facts it must be clear
  that creating a Microsite is the ideal choice for
  all type of promotions, and using the WordPress
  to do that is the perfect combination.
• We provide you with exactly that - a
  professional corporate microsite customized for
  your business. The designs entirely based on your
  requirements, with emphasizes to the following

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• Flexibility/Reliability
• Rich Features
• Customization to the Content
• Rapid Deployment
• Social Media Integration
• Inexpensive Maintenance
• These rare combinations make using WordPress for
  their microsites a pleasure, for all businesses.

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Author Bio