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Title: Asia’s First Social Enterprise Ageing Market Consultancy with the mission to change the way we age


1
Strategic Partnerships Market Intelligence
Industry Training
Asias First Social Enterprise AgeingMarket
Consultancy with the mission to change the way
we age
www.ageingasia.com
Changing the way we age in Asia
www.ageingasia.com
2
Our Vision Changing the way we age in Asia
V
ision
We are passionate about
Changing the way we age
in Asia, by driving private sectorinvestments
through industryevents that inspire the
developmentof better products and services
thatwill improve quality of life of olderadults
in our region.
Pillars of Ageing Asia
Healthy AgeingIndependent Ageing
Dignified Ageing
Filial Piety Happiness
www.ageingasiainvest.com
Changing the way we age in Asia
3
An annual charity project by Ageing Asia Pte Ltd
An annual charity project by Ageing Asia Pte Ltd,
Singapore
Engaging volunteers of all ages in an
intergenerational interactiveactivity to create
brighter living spaces for residents living in
nursinghomes in Singapore
Watch video at www.ageingasia.com
Changing the way we age in Asia
www.ageingasia.com
4
Ageing Asia International Advisory Board
Professor Dr Hans Becker, Dr Mary-Ann Tsao,
President
Professor Hiroyuki Murata, Ms Ninie Wang, Founder
CEO Mr Patrick Tsang, General
Ms Janice Chia, Founder MD,Ageing Asia Pte
Ltd, Singapore
Chairman Tsao Foundation, SingaporeHumanitas
Foundation, The
President Pinetree Senior Care Services
Ltd, Manager - Development
Murata Associates, Japan China Hong Kong Housing
Society, Hong
Netherlands
Kong SAR
Mr Ankur Gupta, Joint Managing Director Dr Jane
Lee, Director
Mr Ong Chu Poh, Group Executive Mr Nick Abbey,
CEO
Mr Tan Choe Lam, Founder MDJeta Gardens Group
Jeta CareGroup, Australia, Malaysia
Ashiana Housing Ltd, India Hong Kong Sheng Kung
Hui Welfare
Chairman ExtraCare Charitable Trust, United
Council, Hong Kong SAR
Econ Healthcare Group, Singapore Kingdom
Ms Norah Barlow, Former MD CEO
Mr Daniel Teo, Chairman MD, Hong
Mr Patrick Cheung, Chairman
Mr Kevin Ryan, Chairman
Madam Low Mui Lang, Executive Director
Summerset Group, New Zealand
How Group
Waterdrops Foundation The Jade Club,
Waterbrook Asia, Australia, China
The Salvation Army Peacehaven Nursing
Director, Tong Eng Group, Singapore
Hong Kong SAR
Homes, SIngapore
Changing the way we age in Asia
www.ageingasia.com
5
Ageing Asia activities across 13 countries since
2009
CHINA
JAPAN
AMSTERDAM
Ageing Asia Pte Ltd
UK
Facilitating businesspartnerships,
investmentsand industrydevelopment
HONG KONG
FINLAND
USA
PHILIPPINES
? Ageing Asia
Alliance
MALAYSIA
? Conferences
? Masterclasses
SINGAPORE
? Study Tours
? Business Matching
INDONESIA
? Industry Research
? Marketing
Branding
? Public Relations
? Media Monitoring
? Consulting
AUSTRALIA
NEW ZEALAND
Enabling Global Knowledge Sharing on the worlds
best ageing market best practices
Changing the way we age in Asia
www.ageingasia.com
6
Engaging the media in a mindset shift
Reported in
Media Coverage in 2013 - 2014
BLOOMBERG
? Over US1.8 million in media coverage
? Launch of 2013 Asia Pacific Silver Economy
Business Opportunities Report
? Annual Asia Pacific Eldercare Innovation
Awards
Changing the way we age in Asia
www.ageingasia.com
7
How we engage with media to drive positive ageing
market news?
TODAY MONDAY 17 FEBRUARY 2014
HAVE YOUR SAY
voices
email your letters to voices_at_mediacorp.com.sg
20
JOIN THE CONVERSATION
facebook.com/todayonline
READ MORE LETTERS
todayonline.com/voices
Lets look beyond just healthcareand also
promote independent ageing
WE SET YOU THINKING
MANAGING DIRECTOR EDITOR
WALTER FERNANDEZ
DEPUTY EDITOR
CARL SKADIAN
ASSOCIATE EDITORS
FROM JANICE CHIA older adults should be able to
enjoy
LOH CHEE KONGYVONNE LIM
rebates on all products and services
I refer to the VoicesTODAY topic Can that enable
them to live independently
EXECUTIVE EDITORS
PHIN WONG
we do even more for our pioneers? and in good
health.
EDRIC SNG
Many members of the pioneer gen- I suggest that a
Healthy Ageing
NEWS EDITOR
eration have lived here all their lives Fund be
set up, partially funded by the
LEONG WEE KEAT
and consider Singapore their only Government,
taxpayers and gaming/
FOREIGN EDITOR
home. They are Singapores most loyal lottery
tax. All organisations, whether
JASON TAN
generation and have contributed to- public or
private, who offer these prod-
VOICES EDITOR
DERRICK A PAULO
wards building the key pillars of our ucts or
services could apply annually
BUSINESS EDITOR
nations success. to this fund.
DAVID BOTTOMLEY
The children they have raised, the In the long
run, healthier genera-
SPORTS EDITOR
jobs they have done and the business- tions of
older adults would help to re-
GERARD WONG
es they have created have led towards duce the
burden on nursing homes,
FEATURES EDITOR
our status as a global economic leader. hospitals
and healthcare expenditure
CHRISTOPHER TOH
It is also important, however, to by our
Government and people.
SPECIAL PROJECTS EDITOR
recognise future generations of older Rather than
build more nursing
ARIEL TAM
adults, and not only the pioneers. Each homes and
hospitals, we should allo-
OPERATIONS RICHARD J VALLADARESCORPORATE
SERVICES ROSALIND PNGCIRCULATION SUNNY ISSAC
generation contributes to our contin- cate
resources towards helping older
ued growth, and both the public and adults age
happily and live at home
private sectors should do more for all for life.
MARKETING CAROLINE JOANNE BONEEDITORIAL
SUPPORT DOREEN SABAI
our older adults. The letter to support
ageing-in-place by creat-
Singapore has done a great job to writer with
her ing more products and services to
MEDIACORP PRESS LTD
today_at_mediacorp.com.sg
grandmother Correction
improve MediShield coverage andmedical services.
However, ageing isnot only about healthcare.
enable independent, healthy and dig-nified
ageing.
www.facebook.com/todayonlinewww.twitter.com/today
online
Mary Ong, 81, ata seniors fitnessprogramme
trialat The SalvationArmy Hope
In Islamic association calls HPBsFAQ
insensitive to prevailing view onhomosexuality
(Feb 15), we reported thatFaith Community
Baptist Church pastorLawrence Khong had started
an onlinepetition against the FAQ to garner
25,000signatures. This is incorrect. He did not
createthe petition. We apologise for the error.
The ageing market is an ecosystemof supportive
lifestyle and care serv-ices that enable
aspirational ageing.
Caldecott Broadcast Centre,Andrew Road,
Singapore 299939Tel 6236 4888 Fax 6534 4217
We may be unable to cure or pre-vent age-related
health challenges,but we can be a more
supportive na-tion that brings the public and
privatesectors and the community together
Ageing should be seen as a socialand economic
opportunity for theyoung and old. Besides
healthcare,
NEWS HOTLINE 6822 2268
Centre.
CIRCULATION HOTLINE 1800 698 6329ADVERTISING
HOTLINE 6333 9888
PHOTO JANICE CHIA
Changing the way we age in Asia
www.ageingasia.com
8
DEMENTIA CARE NURSING HOME HOSPITAL
REHABILITATION APARTMENTS FOR LIFE PALLIATIVE
GLOBAL AGEING INSIGHTS 2015 - TOP 10 IDEAS FROM
EUROPE JAPAN
BY JANICE CHIA, FOUNDER MANAGING DIRECTOR,
AGEING ASIA PTE LTD, SINGAPORE
IDENTIFYING EUROPE JAPAN BEST PRACTICES
IN DEMENTIA CARE, NURSING HOME, HOSPITAL,
REHABILITATION, PALLIATIVE CARE HOUSING FOR
ASIA
www.ageingasia.com
Training Global Leaders In The Business of Ageing
9
Tribute Tree
IDEA 1 TRIBUTE TREE
PURPOSE
To recognise and appreciate doners
IMPLEMENTATION FOR ASIA
Allocate a wall space near your main lobby.
Paintthe body of the tree with the branches. The
GoldLeaves can be added for each doner. The
leavescan be placed on the tree for a
pre-decided period,or you can have a different
colour leave torecognise different types of
doners.
EXAMPLE
Families are provided an opportunity to thank
thestaff for looking after their loved ones by
writing amessage for the tree and giving a
donation
DEMENTIA CARE NURSING HOME HOSPITAL
REHABILITATION APARTMENTS FOR LIFE PALLIATIVE
10
Lolly Trolley
IDEA 2 LOLLY TROLLEY
PURPOSE
To create opportunities for conversations
smiles
IMPLEMENTATION FOR ASIA
Create a volunteer and elderly resident buddy
teamto go around the facility daily or once a
week,subject to your manpower resourcing
abilities. Thistrolley should be colourfully
decorated, instead ofsweets, you can also give
our small packets orbiscuits or nuts. You can
also add a bell so thatpeople know that the
trolley is coming. It creates aninteresting
activity for the volunteer and it engagesthe
resident and creates purpose.
EXAMPLE
At 2pm daily or once a week, the volunteer
andelderly resident makes their rounds around
thefacility to distribute goodies to staff and
residents.
DEMENTIA CARE NURSING HOME HOSPITAL
REHABILITATION APARTMENTS FOR LIFE PALLIATIVE
11
In-house Supermarket
IDEA 3 IN-HOUSE SUPERMARKET
PURPOSE
To create opportunities for daily living
activities forpersons with Dementia
IMPLEMENTATION FOR ASIA
Allocate a large room near the entrance of your
facility where you can create a in-house
minimart.This minimart should stock up food that
the kitchenuses for their daily cooking.
Residents can be moreinvolved in the daily meal
activities by taking turnsto select items that
they would like to eat. Or theycan help to stock
up the pantry areas with the
products.
EXAMPLE
These shopping trips should be accompanied by
acare giver. A cashier should be put in place
torecord the items taken too. No cash
transactionsare involved.
DEMENTIA CARE NURSING HOME HOSPITAL
REHABILITATION APARTMENTS FOR LIFE PALLIATIVE
12
Open Space Events
IDEA 4 OPEN SPACE EVENTS
PURPOSE
To create conversational spaces and activities
IMPLEMENTATION FOR ASIA
Maximise lobby space to organise a variety
ofdifferent events throughout the year.
Encouragecommunity groups to use the space for
free. Inexchange, they have have to include the
residentsin the activities. Open your gardens,
roof terraces,lobby areas to student groups,
community groupsin the surround area.
EXAMPLE
Recruit volunteer event organisers to help to
driveyour open space events. They can work with
acommunity clubs performance group. Have
theparticipants of the community centres
ballroomdancing class perform after they
complete theprogramme. Turn it into a graduation
night, you caninvite your residents, funders and
the family of thedancers for a dinner event.
DEMENTIA CARE NURSING HOME HOSPITAL
REHABILITATION APARTMENTS FOR LIFE PALLIATIVE
13
Resident Ambassadors
IDEA 5 RESIDENT AMBASSADORS
PURPOSE
Create purpose and activities for residents
IMPLEMENTATION FOR ASIA
Invite some of your more vocal and mobile
residents to form a residents committee. An
activitycoordinator needs to help to organise
them and tosit in at meetings with them. Their
role can be toshow visitors around the home,
organise aperformance, and also to make a short
introductionabout the home and to share their
personal storywith visitors.
EXAMPLE
Organise for some of the residents to learn to
givea speech to an audience. They can introduce
whothey are, anything they would like to share
aboutthe home to visitors. They would also help
tointroduce the home and to show their own
spaces.
DEMENTIA CARE NURSING HOME HOSPITAL
REHABILITATION APARTMENTS FOR LIFE PALLIATIVE
14
Mobile Grocer
IDEA 6 MOBILE GROCER
PURPOSE
Enable staff and residents to shop for
freshproduce and fruits
IMPLEMENTATION FOR ASIA
Engage with the market closest to your home.
Findout if they can offer a 1-2 times a week
servicewhere they can arrive with a few boxes of
freshfruit and vegetables for 1-2 hours to sell
directly toyour staff and residents. You can
also work withyour regular fruit and vegetable
supplier. The ideais to create similarities to
daily living activitieswhere they have to buy
their own food. It can alsobe a flea market
stall, selling daily necessities, youcan also
organise for this to happen on weekendsto create
activities for your visitors.
EXAMPLE
Mobile grocer day. Residents know that there is
aday that they can purchase fresh fruits from
themobile grocer. The home can also sponsor the
fruitso that residents can pick what they want.
DEMENTIA CARE NURSING HOME HOSPITAL
REHABILITATION APARTMENTS FOR LIFE PALLIATIVE
15
Lifestyle Groups
IDEA 7 LIFESTYLE GROUPS
PURPOSE
Group residents of similar interests or culture
orhobbies to live together so that they get
alongbetter
IMPLEMENTATION FOR ASIA
Organise for people of the same personality to
livetogether. Eg. All those who enjoy group
activities,interactions, can speak the same
language. Thisshould flow down to the style of
the living space,and the personalities of the
care givers that lookafter the residents there.
Have the lifestyle groupsit together to meals.
EXAMPLE
Active Chinese speaking lifestyle group.
DEMENTIA CARE NURSING HOME HOSPITAL
REHABILITATION APARTMENTS FOR LIFE PALLIATIVE
16
Memory Boxes
IDEA 8 MEMORY BOXES
PURPOSE
Helps residents identify their rooms and recall
theirpast
IMPLEMENTATION FOR ASIA
Create memory cabinets next to their beds, so
thatthey can put in their favourite items that
remindsthem of family, their life, or the past.
This can alsobe an activity that makes the
family members feelinvolved as they can help
with the items to place inthe memory boxes.
These boxes can also be
locked.
EXAMPLE
Photos, soft toys, favourite items
DEMENTIA CARE NURSING HOME HOSPITAL
REHABILITATION APARTMENTS FOR LIFE PALLIATIVE
17
3D Art Walls
IDEA 9 3D ART WALLS
PURPOSE
To create prettier hallways, opportunities for
conversations, improve sensory skills,
encourageresidents to touch the art
IMPLEMENTATION FOR ASIA
Invite volunteers to create 3D artwork. You
canalso work with schools. Create a theme for
thedifferent spaces 3D art can also make use
ofrecycled items.
EXAMPLE
3D artwork that helps to remind them of the
past.Eg. Cooking utensils from a certain year.
DEMENTIA CARE NURSING HOME HOSPITAL
REHABILITATION APARTMENTS FOR LIFE PALLIATIVE
18
Reminance Museums
IDEA 10 REMINANCE MUSEUMS
PURPOSE
To create a large space that people with
Dementiacan feel at home in
IMPLEMENTATION FOR ASIA
Find a large space within your organisation to
create a space like this. Ideally, it should
contain aliving room, kitchen, bedroom and
furniture forsitting around. It can also have
music, and lightingsto suit the atmosphere. It
has to feel like home.
EXAMPLE
Living room, kitchen, bedroom suited to the
agegroup of the residents that your clients are
form
DEMENTIA CARE NURSING HOME HOSPITAL
REHABILITATION APARTMENTS FOR LIFE PALLIATIVE
19
Strategic Partnerships Market Intelligence
Industry Training
Todays Event Photos
www.facebook.com/ageingasia
Ms. Janice Chia, Founder and MD, Ageing Asia Pt e
Ltd, SingaporeEmail janicechia_at_ageingasia.com
Tel 65 9684 6966
Changing the way we age in Asia
www.ageingasia.com
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