Music Magazine Conventions - PowerPoint PPT Presentation

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Music Magazine Conventions

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Conventions of a music magazine – PowerPoint PPT presentation

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Title: Music Magazine Conventions


1
Magazine Construction
  • Student Copy

2
Conventions
  • What you get on front covers

3
Cover Line
Selling Line or Banner
Tagline
Plug
Masthead
Graphic Feature
Flash
Feature Article Photo
Date Line
Headline
Puff
Anchorage
Kicker
Menu Strip
Secondary Lead
Bar Code
Caption
4
Conventions Notes
  • The masthead of NME is typically red font on a
    white outline or block white text on a red
    rectangular shaped background. This is a good way
    of representing the logo because it is consistent
    with the red and white theme but because the
    image is so red, it mimics the red box and makes
    the white text stand right off the page which s
    truly effective and a good representation of a
    special edition magazine because this is a one
    time thing because not all articles will involve
    an image with such vibrancy, or a close up.
  • It defines the image by using different font
    style to match the theme or emotion. The theme
    here is red and white, the red in her hair is
    what makes the magazine and the text is aligned
    in white with the hair so it stands out. The
    anchorage is in black so it doesnt distract the
    focus of her face as its such a striking image.
  • No tagline is linked to any articles to Florence,
    they all talk about music and carries that theme
    but the only link to Florence is the headline and
    the image, everything else is referring to other
    articles, this is because its a special addition
    and it has no plugs and the general style is
    quite mysterious, no links.
  • The main focus is Florence, because its a
    close-up and her hair is the only colour thats
    being brought to the front cover, her face being
    very pale, matches the red and white theme.
  • Its quite formal, the font does differ but is
    consistent with professional style font. The
    language used is quotational and straight
    forward. As it can be in first person e.g. I
    would, it is also to inform e.g. the state of
    music today , special edition.

5
Design
  • How front covers are conceived and laid out

6
(No Transcript)
7
TOP LEFT THIRD
TOP RIGHT THIRD
Banner Direct mode of address
Flash, special edition
Masthead is bold and contrasts
Same Pose and costume to show their relationship
Pun within the headline
Date reference
Anchorage, reason for tribute
Kickers/ Menu strip
Graphic feature, a white stripe to represent the
band name
Flash, in addition
Plug
BOTTOM RIGHT THIRD
BOTTOM LEFT THIRD
8
Direct mode of address can appear in yer face,
serious, warm
Indirect mode of address can be mysterious,
lively, sombre
Creates a wacky, fun image, sharing an identity
with the reader that offers the independence of
indie music.
Enigma what are they getting up to now?
9
House Style Design Notes
  • COLOUR NME tends to go for the red, white and
    black because red and white is the masthead
    colours but the black come from the old
    monochrome images on the front cover. Its not the
    same on every issue, if its a collectors edition
    then the colour scheme will match the subjects
    theme e.g. to match the colour clothes theyre
    wearing. There is a pattern, the background
    tends to be white so the text is black and red
    but sometimes if the background is red, the white
    text shows its importance but any black text
    shows its secondary information, colour is used
    to symbolise and create meaning.
  • FONTS There can be a range of fonts, the
    traditional fonts used would be simple and bold
    so its clearly read but sometimes they add
    different fonts e.g. handwritten font for quotes
    and with a design for a masthead.
  • STYLE The style is very casual and striking, it
    draws you in and makes you feel excited. The
    cover image contributes to this because if its a
    band you really like you get excited because it
    feels like its yours that you belong to this
    magazine, but if the images was boring it would
    have that feel, its all about pose, close-ups and
    costume. The costume usually matches the colour
    theme. There are different approaches to mode of
    address, the common approach would be looking
    directly at the camera so the subject looks right
    at the reader but if the subject is looking in
    the distance it would be more artistic but less
    invitational. If the mode of address was quite
    unusual, although it doesnt give any feel, it
    does make the reader question this and want to
    read on. Mode of address is important considering
    the type of theme you're using.
  • USE OF SPACE The rule of thirds is used mainly
    in the top left third where the logo/masthead is
    used, this can also include some sub-headings
    depending on the magazine style. The middle third
    usually has the subject and their eyes are
    usually in the top middle third. The head line
    usually stretches across the page at the bottom
    of the page. NME is known for never having any
    dead space, they will fill it up by either making
    font bigger or including a longer list of bands.
    Theirs so much content that there is no need for
    dead space. Any dead space they have is white and
    is used professionally.
  • CONCLUDE NME is designed like it is because
    its the traditional way it always has been,
    magazines back in the 50s were traditionally
    printed like this so in modern days it is
    bringing in this vintage twist. It does include
    typical conventions like a bold masthead and one
    subject. Theres always a flash or menu because
    of all the content in the magazine. Its very
    poster style, the subject is always where your
    eyes go to and the headline is always styles
    differently to go with the theme of the image.
    Its very smooth and slick, fun and striking, you
    wouldnt look past it on the news stand with
    its bright colours and bold font.
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