Are you in need of creative looking catalogs

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Are you in need of creative looking catalogs?
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A product catalog acts as an interface between
the organization and the customer who probably
would never set foot in your store. A catalog
exposes ones customers to all the amazing
products that the company offers and thus is an
effective way to grow ones customer base.
Online Catalog Management Software solution by
Questudio enables creating online, print or
CD-ROM based catalogs accurately and tailored to
the target market. Enterprise Product Catalog
Automation enables distributors, manufacturers,
and retailers to boost sales and streamline
product marketing with accurate product
information managed in a central database
repository. The software is packed with a
plethora of options for designing catalogs
according to ones requirement. The
Do-It-Yourself feature eliminates the need of
special technical or additional skills to create
catalog pages. One can easily produce great
looking pages with just a few clicks. The
software also allows quick modifications in terms
of layouts, index, page numbers, formatting,
style, content, etc.
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Synchronization of the catalog data with existing
systems such as the ERP, MRP, CRM systems is
taken care of automatically. This in turn takes
care of refreshing of product details like
pricing, item descriptions, quantities etc.
automatically. The prerequisites for churning
out visually appealing catalogs are- Gather
Content The content related to list of products,
product features, images of the product, company
information, customer testimonials and other
related information must be in place. It is also
important that the images related to the product
help visualize the actual product. Thus including
multiple views of the product from different
angles is advisable. Overly technical data may
steer the customer away from the catalog. One
must use short, easy to read sentences and
paragraphs. Planning on the placement of the
content is as essential as the content itself.
The cover of the catalog is the first thing that
the customers see and that can either make or
break the catalog.
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Size It is tempting to include every little thing
about the product in the catalog. But it is
important to select the appropriate size for your
catalog. One must consider the usage and audience
of the catalog and size it accordingly. Care must
be taken to neither overwhelm ones customer with
an overly large catalog nor frustrate them with a
catalog too small to see images and information
clearly. Pages It is essential to have a catalog
long enough to cover all the information that a
customer might need and short enough to hold the
customers attention. One must account for table
of contents, additional information pages,
company information etc. It is also important to
make sure that the pagination is consistent. If
the organization plans to accept faxed or mailed
orders, then an order form is a must-have in the
catalog. This will help customers fill the order
form and place order for the products they wish
to purchase instantly. One must ensure that the
order form is not too tedious to fill such that
the buyer gives up on buying.