Most Trusted Advertising Agencies in India- Global Advertisers - PowerPoint PPT Presentation

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Most Trusted Advertising Agencies in India- Global Advertisers

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Outdoor Advertising Agency - Global Advertisers: The Ultimate Choice in Outdoor Advertising Premium Quality Hoardings at Prominent Areas of Mumbai, Maharashtra For attractive package deals contact us now – Mr. Amit Gupta 9820797773 amit@globaladvertisers.in www.globaladvertisers.in – PowerPoint PPT presentation

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Title: Most Trusted Advertising Agencies in India- Global Advertisers


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  • 'Innovation, customization and flexibility'
  •  
  • Sanjeev Gupta, MD, Global Advertisers, says
    outdoor media players need to embrace new
    approaches to beat conservative market
    projections      
  •  
  • After a slow year, there is reason to cheer
    for the OOH Industry. The Pitch Madison Media
    Advertising Outlook 2014 report expects OOH to
    attract ad spends of above Rs. 2 crore (approx)
    in the year ahead. Sanjeev Gupta, MD, Global
    Advertisers, says the future could be brighter
    than projected. " We remained optimistic despite
    grim predictions made last year by creating
    customised packages, suggesting solutions and
    being flexible enough to accommodate clients
    demands like accepting barter, easy payment terms
    and offering free services like PR and online
    support. I believe we can do it this year too. We
    can trump all predictions."  
  • The Pitch Madison Media Advertising Outlook
    2014 that was made public on February 19 at the
    ITC Grand Maratha, Mumbai, also foresees a growth
    in the advertising market by 16.8 percent thanks
    to the Lok Sabha and State assembly elections.
  •  

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  •   Sam Balsara of Madison World said that 2013
    was not bad at all considering that the ad
    industry grew by 10 percent after three rather
    bleak years. The industry which stood at Rs.
    28,694 crore in 2012 grew to Rs. 31,877 crore in
    2013. 
  • The report expects the outdoor advertising
    medium to grow by 8.2 per cent to gather revenues
    of about Rs. 2,138 crore. 
  • Since the Outdoor medium has evolved in
    malls and multiplexes, experts suggest that it
    still holds out a good deal of hope and
    potential. Brands want to engage with the
    consumers more than ever before. 
  • Traditional Outdoor Media like hoardings,
    gantries and pole kiosks etc is expected to grow
    at 7.3 percent and bring in Rs. 1,463 crore in
    the year ahead.

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