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• Success in e-commerce has become almost
  synonymous with the names of a few CEOs and
  leaders of successful companies, such as Michael
  Dell, Jack Welch, and Jeff Bezos.
• In the absence of clear guidance
  on e-commerce strategy and implementation, a cult
  of personality has developed in popular press
  discussions of e-commerce.
• Without a clearly defined approach and
  methodology for the formulation and
  implementation of an e-commerce strategy, this
  kind of leadership-worship was the closest anyone
  could come to defining what actually led
  to e-commerce success for these companies