Title: http://issuu.com/nitishvishwakarma/docs/corporate_presentation_allied_digit
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2Winners of Aegis Graham Bell awards 2012
for Social Media Innovation
"Nominated for Leaders of Tomorrow award from
India Mart
ISO 9001 2008 Certified
Company
3WHO ARE WE ?
Pioneer
in Digital Marketing Solutions.
Young and dynamic team
of 50 people Client Served Toshiba,
Microsoft, Harman, Cisco, Sharp, Fitness World,
Nokia, Haier, Taxspanner, 3M, NEC, Sanovi,
Novell, Trend Micro, Belkin, HP, Canon, Dell,
Samsung, LIC Credit cards, LG, Shyam Networks,
NComputing etc. Geographic Presence HQ
Delhi Branch Offices Chandigarh, Mumbai (RR),
Bangalore (RR)
4CLIENTELE INDIA AND ABROAD
Singapore, Thailand, Japan, Taiwan, Shanghai,
Malaysia
5ADG A one stop shop on the entire spectrum of
Interactive Marketing.
6Key USPs
- 1) Building Large Consumer Outreach
- 2) Brand Listening Measurement and Monitoring
- 3) Custom Web Applications
- 4) Best Media Buyers ( Targeted)
- 5) Virtual Events
- 6) Creative Content and Demand Gen
- 7) Web Analytics
7We are a young and passionate team of 50
Professionals constantly brewing new ideas and
working with Creative Content
8How do we Execute?
9Our Esteemed Clientele
10 ADG BEST PRACTICES
Summary By ADG
11Brand Listening
12SOCIAL MEDIA LISTENING PROJECT FOR CISCO INDIA
COMMUNITY ON SM PLATFORMS
13Pictures and Videos
Podcasts
Rating
Wikipedia
Social Blogs
Social Media Listening Ecosystem
Social Bookmarking and Blogging
14DEMAND GEN PROGRAM FOR CISCO BORDERLESS NETWORK
(HEALTHCARE TECHNOLOGY) Deliverables 365
Leads with 9 Conversion
15BRAND AWARENESS CAMPAIGN SHOWCASING HARMANS
LEGENDRY. PROMOTED AKG AND HARMAN DELIVERABLES
589 SIGN UPS
BRAND CAMPAIGNS WITH CALL TO ACTIONs
16Brand and Lead Generation Campaign targeted to
SMBs and Enterprise Deliverables 2000
registrations on tax filing
17360 DEGREE BRAND CAMPAIGN FOR NCOMPUTING (We
launched a massive print campaign in the national
dailies coupled with online presence in four
major cities)
18BRAND CAMPAIGNS WITH CALL TO ACTIONS
19APPLICATIONS, INNOVATIONS AND LEAD GEN PROGRAMS
ON SOCIAL MEDIA PLATFORMS
20Belkin I CAN Campaign for Awareness Cycle
21Belkin Technoract Connect Live Virtual Events
Sent messages and updates to fan profiles
intermittently reaching out to more than 20,000
people
22Belkin Social Media Superstar
Bahadur Sherpa or Belkins social mascot was the
first wave of innovation creativity on
Facebook. From going hospitals to witnessing
F1, Sherpa has been the Blue-eyed Boy of Belkin
India and its social network
23Social Gamification
First ever Facebook Game based on Brand Products
24Content Generation ADGs Triangular approach
for NEC Cloud Solutions
25Live Digital TV Coverage and Broadcast Of
offline events (Cisco TechWise TV Event)
26SOCIAL MEDIA STAY SAFE CAMPAIGN FOR TREND
MICRO INDIA
27 Combining Digital, Radio, Print and On-Ground
Surveys
Hall of Fame Nukkad Cycle Campaign Crack the
code Contest
We provided the live coverage of the Titanium
2011 launch event through videos, Pictures and
contests on Trend Micro India Facebook Page
A 360 Degree Spectrum was build over a period of
year
28http//www.gadgetnext.co.in/Trendmicro/casestudy/t
rendmicro.html
LEAD GEN THROUGH NOO FACE CAMPAIGN
http//www.gadgetnext.co.in/Trendmicro/casestudy/t
rendmicro.html
29We introduced Web Guard in the Stay Safe
Campaign
Mascot creation for the easy communication with
the user base
30ONLINE ND OFFLINE INTEGRATION FOR HARMAN
INTERNATIONAL
ROI Brand Recall and Lead Generation
31HT MINT AD FOR CISCO BRAND CAMPAIGN
MAGAZING AD CAMPAIGN FOR NEC
32LEAD GEN PROGRAM THROUGH APPLICATION INTERFACE
33Lead Generation through Sweespstakes and Wildfire
Applications
http//gadgetnext.co.in/video/cisco/cisco.html
http//gadgetnext.co.in/video/cisco/cisco.html
Incentivized Like page to attract maximum
eyeballss
http//gadgetnext.co.in/video/cisco/cisco.html
34RICH MEDIA AND APPLICATIONS THROUGH MOBILE
MARKETING
35How we engaged and built recall amongst young
buyers and decision makers(creating a Mobile
viral) for brands like Harman, Toshiba and
Fitness World
- Medium Mobile
- Viral for Level 1 Engagement (18-25 yrs)
B) Lead Generation Programs Widget
Branding WAP inventory A bunch of widgets
on Network sites strategically chosen to
effect the consumer behavior in a disguised
way. ROI Leads and Conversions. Clicks ,
impressions
- Social Media Viral Engaged youngsters through
regular promotion of schemes and - Social Media applications
- ROI Measure and quantify deliverables
D) WAP Advertising Display adverts on
Chosen platforms with High Impact
Properties Drive eyeballs an bring in constant
mindshare
C) SEM Marketing Search engine marketing on
to target Mobile users on Google/Yahoo ROI
hit rate and leads
36Increase foot traffic with location-based
Facebook Check-in Deals
Location Based Trend Micro Utility Apps
37QUICK GLIMPSE
38TARGETED PLACEMENTS FOR DEMAND GENERATION
39ADGs Pentagonal approach for Trend Micro Cloud
Solutions
40Best Buyers and better Outreach 200 Leads and
0.3 CTR
Display Innovation
A dynamic Cloud Video Widget
Polls. Q/As
Leading latest updates
What interests the most!
Corporate Fact Sheet
41Measuring and Effecting Performance
- Media types(s) What we did
- Banner ads optimization
- Content syndication and modulation
- Interest generated by offline campaigns manifests
online campaigns - Include online (particularly Search) tools to
capture full value of offline activities - Result(s)
- Assessing proportionate CTRs and yields. Judging
consumption patterns
Leads to Resellers
Banner Ads
42Belkin Wireless Networking Campaign
Consumer Outreach to 2 Million 2500 Leads
43Catfish Banner integrated with Pre Event, live
Event and Post Event Promotion
Banner appeared as soon as website got loaded
ROI Brand Recall and Lead Generation
44Microsoft entrusted us the Software learning
cycle program wherein we were Needed to spread
awareness on the usage of genuine software for
Green Tech
MSLC Activity
We created a Microsite and Promoted it through
different web platforms . Also hosted a virtual
event on Green Tech
45WEB ANALYTICS
46AUGMENTED CAMPAIGN TRACKING MECHANISM
- Three Prime Campaign Monitoring tool
- ADGs In house tracking Mechanism
- Login Access from the publisher
- Zedo/ Double Click/ Omniture track module
- Campaign Optimization
- Lead Tracking
- Performance Monitoring
- Backend Coding
- Campaign Moderation
- Campaign Track back
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48Remarketing Campaigns on Search Network
49SEM FRAMEWORK
We have done some Brilliant campaigns for some
of our esteemed clients. A team of 8-10 SEM
experts is always on the job. Quick glimpse of
a few campaigns below
50Engagement via Google AD Words
Followed by Buzz, Engagement, Google was picked
as a medium to maximize ROI
FW SEM Campaign
Span 1 Month
Created 6 Ad group as per category
51VIRTUAL WALKINS AND 3D VIDEOS
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53For Marketing Related Queries, contact us _at_
info_at_adgonline.in91 9711134111,91-9716430529
Visit www.adgonline.in