Celebrity Endorsement – Best Medium To Curb Plastic Abuse

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Celebrity Endorsement Best Medium To Curb
Plastic Abuse
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Marketing gimmicks have worked well across the
globe for different brands. Brands have tried to
develop immense technological and marketing blend
to sell products. Celebrity Endorsement is one
good way to sell concept or brand. Talking about
plastics in particular, curbing the abuse of
plastic is really difficult and most companies
are taking different measures to curb the abuse.
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The abuse is really risky given the high chances
of global warming and pollution that plastic or
paper bags emit. Government of various countries
have tried taking a various initiatives like
incentivizing the right use of plastic and use
recyclable laminated roll stock bags and plastic
bags, but to no use. Companies have also joined
hands with government and developed CSR plans to
stop the abuse of plastic. Manufacturing
companies have started migrating to sophisticated
production methods of plastics like recyclable
plastics and biodegradable plastics that help to
stop abuse to a huge extent.
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Some of the good brands are using the power of
celebrity endorsements to curb the abuse of
plastic along with retailers and government. So,
what are the benefits of celebrity endorsements
and how to strike it right?
Celebrities are serious
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Celebrities are most often considered as serious
although they are trading it off with money and
forgetting the products. People consider
celebrities as their role models so involving
them in curbing the abuse of plastic will be
really a fair deal. They might promote the
recyclable and biodegradable laminated roll stock
bags or plastic bags. Their followers will surely
react to this message if not others.
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Launch A Go Green Campaign And Blend With Release
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You can always aim at launching a go green
campaign and involve celebrities if that is not a
problem. You can launch a go green campaign and
blend it with the latest movie release that is
expected to be a hit on the box-office.
Celebrities or a group of celebrities can be
involved to execute the go green campaigns
successfully.
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Celebrities Have A Reach And Frequency
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Attaching a celebrity face to your anti-plastic
or recyclable campaign will have a great impact
because celebrities have a wide-range of reach
and frequency. They get a great media coverage
and there are just ample amount of followers
looking at the press release, video or
advertisement of the TV. You can fourfold the
messages efficacy then doing it yourself.
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Certificate And Incentives
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Provide certificates and incentives to
celebrities involving with your countrys
campaign or companys CSR. You can also award
them for the best helping hand in raising
awareness of recyclable plastic and biodegradable
laminated roll stock bags. You can also offer a
low-grade compensation if budget is not a
constraint.
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Apart from the celebrities, you can approach
local NGOs and raise awareness about the abuse of
plastic and how everyone can contribute to make
the campaign successful. Invite celebrity for a
talk show or road show, which shall gain momentum
too and help you promote your campaign well.
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