Retail Counters: The Best Way to Analyze the Growth of Your Business

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Shopping is among the most important contemporary
social activities currently. People frequently
visit shopping centers and sprawling malls to
indulge themselves. Shoppers love new and novel
experiences. In fact, shoppers enjoy
unconventional and unique marketing approaches.
Business owners using these methods, find it
easier to grab the attention of shoppers. It can
be difficult to gauge the manner in which
shoppers behave because of the high
unpredictability quotient. Of late, the behavior
of shoppers continues to change even more
rapidly. This makes it even harder for business
owners to get a grip on their target audience.
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In these circumstances, retail traffic
intelligence can be a shot in the arm for retail
business owners. A high-quality traffic
intelligence system such as the one offered by
Prodco International Inc. can help business
owners to 1. Evaluate the profile and
characteristics of shoppers 2. Gain an
understanding about the demography of the
shoppers 3. Obtain insights into hitherto
unpredictable consumer behavior
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Armed with these insights, business owners of
retail stores can effectively target the shoppers
at their stores. Thus, they can use enticing
promotions, which can strike a resonant chord
with their target audience. If a business owner
can therefore, devise marketing promotions based
on the pre-emptive behavior of shoppers, shoppers
will find it hard to remain unaffected.
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Although they might not be aware of it, shoppers
remain under constant surveillance from the time
they walk into stores. Business owners monitor
their footsteps, choices, areas of interest in
the store and reactions to discounts very
closely. This is primarily because it is crucial
to keep a keen eye on the traffic in the store
for maximizing business and sales opportunities.
The best retail traffic counter provides details
of total traffic in the store in traffic reports.
These reports could be in either graphic or
tabular form, thereby enhancing their level of
customization.
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Prodcotech
People counters in retail businesses help
business owners gain valuable insights about
customer behavior and location performance.
Business owners can use the data generated to
enhance their sales and profits through
appropriate planning and implementation of
appropriate strategies. Therefore, if business
owners install retail people counters, these
devices can help count the number of people
visiting the store or mall accurately. This can
help business owners ensure that their retail
stores perform at optimal levels day after day.
To express it simply, these devices are
electronic systems that utilize readers mounted
at entrances for counting the number of people
walking into a specific facility or shopping
zone.
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One of the key performance indicators of a retail
store is its performance levels. Retail counters
help business owners calculate the percentage of
store visitors that end up purchasing something.
Furthermore, business owners use retail traffic
counters to measure the traffic count of people
entering or leaving a place, as mentioned above.
These counters use a wide variety of technology
to accomplish this. The main kinds of technology
used by people counters are 1. Synthetic
intelligence 2.Computer vision that uses CCTV
cameras or, 3. Thermal imaging
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People counting devices are an innovative means
to generate information for conducting
statistical analyses. These devices can count the
number of people who enter and exit a store.
However, they also serve a number of other
purposes. These include Intelligence gathering
in supermarkets and malls and, Traffic data
analysis People counters at malls provide greater
accuracy when it comes to maintaining a count of
the percentage of people who visit a
store Casually, without making any
purchases Casually, but end up making a purchase
or two Aiming to purchase certain products for
sure
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Retail Counters The Best Way to Analyze the
Growth of Your Business
Analysis of the data generated by these counters
can be very important to analyze a stores
performance. Several business owners will
primarily examine their account sales details.
However, this device provides accurate data that
can yield dividends in Analyzing Sales
Patterns Improving Sales 1. Ascertaining the
levels of under or over-staffing in stores 2.
Understanding the peak hours of the store,
thereby enabling business owners to provide
maximum staffing at the time 3. An additional
benefit includes providing information about the
number of people inside a mall at any given time.
In times of emergencies, this information can be
very useful.
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Contact Us
Prodco International Inc.9408 Boul. du
GolfMontreal, QuebecCanada H1J 3A1   Toll Free
1 888 577 6326 Telephone [phone] Fax
1 514 324 1214 E-mail info_at_prodcotech.com