IIJ’s Annual convocation and exhibition - Gematlas E-Newsletter

1
E-NEWSLETTER

• www.gematlas.com
  
  
  ISSUE I APRIL 2014

ADVERTISE HERE TO PROMOTE YOUR BRANDS SERVICES.
CONTACT US TODAY!

• INDEX

• Page 1
• From the GA Team
•  New Product Showcase
• Page 2
• To Tackle Low Profitability
• Make Jewellery a Preferred
• Category Among Luxury
  Products in India Rather Than An
  Investment Option
•   Readers Voice

• Page 3 
• Know Your Icons
• News Round-Up
• Page 4
• Upcoming Events
•  Chai Time Homour

2
From the GA Team

• Welcome to GemAtlas A global portal built to
  help business professionals like you navigate
  through the world of diamonds, gems and
  jewellery. We offer an invaluable platform for
  all segments of the industry, as well as allied
  sectors, and even students, to connect, share
  knowledge, establish partnerships and build
  business.
•  
• GemAtlas is a membership-based portal that offers
  you the virtual space to advertise products and
  services effectively to an organized database of
  the industry. All categories of membership are
  free for the next 3 months!

• Besides creating a coveted virtual space where
  you can showcase products and services, we hope
  to grow to become a think-tank that will help
  create a sustainable future for the diamond, gem
  and jewellery industry in India and globally.
•  
• It is our endeavour to offer you every
  competitive edge keeping you abreast with the
  latest happenings, helping you keep track of new
  technologies and processes, educating you about
  best practices around the world with regard to HR
  management, administration, etc, and guiding you
  towards better business models and corporate
  governance.

3
From the GA Team

• Join GemAtlas, and
• Network Procure Business Leads
• Access a Well-Organised and Easily
• Searchable Database of Manufacturers, Suppliers,
  Service Agencies, Consultants, Bankers,
  Government Agencies, etc.
• Advertise Your Products on Your Own
• Customized Web-Pages on the Portal
• Get the Opportunity to Buy Advertising  
• Space Where Its Most Valuable
• Partake in Trade Events, Seminars,
• Educational Sessions, Organised by GemAtlas
• Gain Access to Valuable News, Updates on Current
  Events Latest Trends, Analytical Commentaries
  Insights

• Including Articles Written by Industry
• Leaders
• Receive and Share Industry-Specific Data
• Keep a Watch on Forex Rates
• GemAtlas aims to build a well-connected community
  of industry professionals who can reach out to
  each other and share knowledge, information and
  ideas, both for their own development and the
  wider benefit of the industry. It will provide a
  one-point access to experts and consultants from
  varied fields.
• We invite you to explore and enhance the
  potential of your business with GemAtlas.

4
From the GA Team
The planet 55 Cancrie, which was discovered in
the Milky Way in 2004, is estimated to have at
least a third of its mass made up of pure diamond!
NEW PRODUCT SHOWCASE Every month, the GemAtlas
newsletter will makes jewellery business
administrative showcase up to 3 new products from
the gem processes easier, or even an outstanding
and jewellery industry, which it feels deserves
design or new innovative line of jewellery!
special accolades for innovation in meeting
Please submit your entries for a chance any
industry need. This product can be a ma- for your
product to feature in May 2014s chine, design
technology, some software that New Product
Showcase.
2013 -2014 Gem Atlas, All Rights Reserved
5
ADVERTISE HERE TO PROMOTE YOUR BRANDS SERVICES.
CONTACT US TODAY!
ISSUE I APRIL 2014
Best Read
To Tackle Low Profitability Make Jewellery a
Preferred Category Among Luxury Products in India
Rather Than An Investment Option

• So many jewellery retailers in India feel
  that profit margins as well as turnover of their
  business are very dismal. For all of us who share
  this sentiment, perhaps its time that we as
  jewellery retailers take a good, strong look at
  the very foundation on which our businesses rest
  our business models.
• It does not take scrutinizing market
  activities with a magnifying glass to
  realise that a majority of jewellery
  retailers in India, to this date, position
  jewellery as an investment.

• This sets the stage for the low profit
  margins that so many people in the business have
  come to accept with a shrug of the shoulders.
  True market dynamics suggest that jewellery is
  actually more of a luxury and aspirational
  product in the minds of consumers, and so there
  is a complete disconnect between marketing
  messages and consumer psyche.

E-NEWSLETTER
6
To Tackle Low Profitability Make Jewellery a
Preferred Category Among Luxury Products in India
Rather Than An Investment Option

• While there are indeed several Indian
  jewellery companies who have their fingers on the
  consumers pulse, and have been seeing
  exceptional profitability in the jewellery
  sector, most, in their pursuit to sell as an
  investment, find it impossible to justify higher
  prices.

• Being bound to sell at the lowest possible
  prices means having to cut corners and creates a
  business environment that strongly limits
  creativity and innovation with design and
  manufacturing techniques. Products therefore fail
  to captivate the fancy of customers, and all this
  ultimately affects sales. The resultant low
  turnover makes it difficult to invest in RD and
  good creative talent, and thus continues the
  viscous cycle.
• If the truth be told, all of us in the
  jewellery space already know that, even at the
  low profit margins at which we operate
  jewellery, is not an investment worth writing
  home about.

7
To Tackle Low Profitability Make Jewellery a
Preferred Category Among Luxury Products in India
Rather Than An Investment Option

• What some of us dont realise, however, is
  that most of Indias smart buyers know this too
  Consumers have quite simply done the math. So,
  whats happening is that a majority of jewellery
  retailers only manage to psychologically connect
  with a small segment of the actual target
  audience people who still believe that
  jewellery is an investment which should
  actually only constitute the peripheral audience.
  The reason that retailers have not been able to
  psychologically connect properly with consumers
  is because the very value proposition is
  erroneous.

• Rather than competing with investment
  options that almost always offer better returns
  in the long-term, more gem and jewellery brands
  need to Be Repositioned to compete With other
  luxury, Aspirational products. Because that is
  truly what jewellery is a luxury, aspirational
  product.As companies operating in the jewellery
  space, we need to follow marketing activities of
  other luxury and aspirational products like
  designer bags, designer clothes, premium watches,
  high-end mobile phones, etc. And, of course, we
• READ MOREgtgtgt

8
READERS VOICE
READERS VOICE
To Tackle Low Profitability Make Jewellery a
Preferred Category Among Luxury Products in India
Rather Than An Investment Option
gtgtgt

• More Articles
• DIAMONDS MINED AND LAB GROWNTWO SIDES OF THE
  SAME COIN
• By the GA Team
• READ MOREgtgtgt
• GIVING MANUFACTURING PERSONNEL THEIR DUE
• By Hemant Shah
• READ MOREgtgtgt
• KDM THE KILLER
• By Nariman H. Wadia
• READ MOREgtgtgt
• DIAMOND JEWELLERY
• A LUXURIOUS DREAM
• - By Hemant Shah READ MOREgtgtgt

READERS VOICE
Write to Us Feature
in the GA Newsletter!
This section in our
monthly newsletter will
be dedicated to what
our readers have to
say. So, do write to us with your feedback,
suggestions, experiences with GA, your valuable
comments on our articles, or anything else. Wed
love to hear from you! Email us at
info_at_gematlas.com
2013 -2014 Gem Atlas, All Rights Reserved
9
ADVERTISE HERE TO PROMOTE YOUR BRANDS SERVICES.
CONTACT US TODAY!
KNOW YOUR ICONS
Diamond Miners
ISSUE I APRIL 2014

• GemAtlas offers many services categories
  to help you connect and conduct your business
  faster. Post your requirements under the service
  which you seek and the service providers will
  respond. Compare the various responses and pick
  the one that best suits you. Its the easiest way
  to find the right fit for your needs. The various
  business services categories under which you can
  register are as under,and if you dont find one
  that meets
• your needs, contact us at
• info_at_gematlas.com
• To view services offered by GemAtlas,
• click here.

Gold Miners (WGC)
Platinum Miners (PGI)
E-NEWSLETTER
Colour Stone Miners
Accredited Bullion Manufacturer
Refiner
10
To Tackle Low Profitability Make Jewellery a
Preferred Category Among Luxury Products in India
Rather Than An Investment Option
Pearls Farmers
Diamond Manufacturers
Diamond Growing Laboratories
Polished Diamond Traders
Synthetic Stones Manufacturers
Polished Diamond Brokers
Auction Houses / Auctioneers
Rough Diamond Broker
Rough Diamond Traders
Bullion Traders / Suppliers
Jewellery Retailers - Chain Stores
Jewellery Manufacturers
11
NEWS ROUND-UP
India Puts Up a Brilliant Show at Baselworld At
Baselworld 2014 (Basel, Switzerland) the India
Pavilion comprised of the cream of the crop of
Indian gem and jewellery manufacturers and export
houses. Over 23 leading manufacturers
participated in what is arguably the most coveted
luxury show in the world. Read Moregtgtgt

• Alternative Method for Accurately Analysing Gold
  by Weighing
• The X-ray fluorescence method, because of its
  advantages of speed and precision, has been
  largely accepted as the norm for analysing
  precious metals like gold. An-other important
  strength of the method is that the piece of
  jewellery does not have to be melted in order to
  be valued. How-ever, there have been certain
  drawbacks with this method, because the technique
  only tests the surface of the metal. There are
  also metal testers available that use a different
  method for analysis. The devices analyse the
  purity of gold or platinum Read Moregtgtgt

New Laser Melting Technique for Filigree Work A
new laser melting process being used for
manufacturing jewellery makes it pos-sible to
easily and quickly produce beau-tiful filigree
work with many different metals like gold, silver
and even platinum. The technique employs precious
metal powders of required specifications to
cre-ate the jewellery. The method is of special
interest to designers and of course jewel-lery
manufacturers. Read Moregtgtgt
A Call to Submit Entries for Design For Asia
Awards The Design for Asia Awards (DFA Awards)
is presented to companies and designers from
around the world that have achieved business
success through good design that reflects, or has
an impact on, the Asian lifestyle. There are 18
different categories, which include the fields of
products like jewellery, interiors, apparel and
communi-cations. Read Moregtgtgt
2013 -2014 Gem Atlas, All Rights Reserved
12
Upcoming
Events
Event
MidEast Watch Jewellery Show
Gem and Lapidary Wholesalers Show,
Orlando
11th International Jewellery Watch Vietnam
7th Jakarta International Jewellery Fair 2014
Vicenza Oro Spring
International Jewellery Kobe
Jewelry Salon
GLDA Annual Las Vegas
Gem Jewelry Trade Show
Luxury
JCK Las Vegas Show 2014

When?
29th April to 3rd May, 2014

2nd to 4th May, 2014
8th to 11th May, 2014
8th to 11th May, 2014
10th to 13th May, 2014
14th to 16th May, 2014
15th to 18th May, 2014

26th May to 29th May, 2014
27th May to 2nd June, 2014
30th May to 2nd June, 2014
Where?  
Sharjah, UAE  
 
Osceola Heritage Park, Kissimmee, USA Osceola Heritage Park, Kissimmee, USA
Vietnam  
Jakarta, Indonesia  
Vicenza, Italy  
Kobe Convention Centre, Kobe, Japan Kobe Convention Centre, Kobe, Japan
Krasnodar Expo Center, Krasnodar, Russia Krasnodar Expo Center, Krasnodar, Russia
 
Las Vegas NV, USA  
Las Vegas NV, USA  
Las Vegas NV, USA  
13
Chai Time! SPONSORED PUZZLE ANSWER 1ST WIN!
PONDER ON THIS A turtle travels only when it
sticks its neck out.
Can you find the names of 9 fancy diamond shapes
in the grid below, by looking at the letters in a
straight line, in any direction?
JOKING AROUND!
Youre a diamond in the rough!
In the ROUGH?
Yes... youre ALL MINE
E-mail us the names of the fancy shapes at
info_at_gematlas.com The first entry in will receive
this beautiful pair of Cubic Zirconia, Silver and
Brass Dokra Earrings by Alcraftist. Please write
to us if you would like to sponsor a jewellery
prize for our Sponsored Puzzle section in a
future newsletter issue. Well be extremely
grateful, and its a great way to advertise your
brand!
2013 -2014 Gem Atlas, All Rights Reserved