South Africa Dairy Food Sector - Market Focus

1
Market Focus Trends and Developments in the
Dairy Food Sector in South Africa
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• Published Apr 2014
• Single User PDF US 1320
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2
Market Focus Trends and Developments in the
Dairy Food Sector in South Africa

• Key Findings
• A slowdown in economic growth, high inflation
  rates and falling commodity prices are impacting
  demand for packaged goods in South Africa
• The Dairy Food market in South Africa is forecast
  to grow higher than the African region
• Growing consumer health awareness will influence
  sales of liquid Milk
• The introduction of new product varieties of
  Butter and Spreadable Fats is increasing category
  sales
• Consumers' growing interest in prepackaged Cheese
  will influence consumption during the forecast
  period
• High growth categories, Cheese and Milk, will see
  an increase in market share.
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3
Market Focus Trends and Developments in the
Dairy Food Sector in South Africa

• Summary
• This report brings together consumer insight and
  market data to provide a comprehensive brief of
  the South African Dairy Food sector. This allows
  for the rapid identification of key growth
  opportunities across major Dairy Food categories
  and their packaging.
• Synopsis
• The Dairy Food market in South Africa is a
  wellorganized high volume market. Milk was the
  largest category in terms of volume and value,
  while Cheese is forecast to be the fastestgrowing
  category driven by increased demand for Processed
  Cheese and Natural Cheese. Demand for Dairy
  products with long shelf lives is forecast to
  increase further.
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4
Market Focus Trends and Developments in the
Dairy Food Sector in South Africa

• Table Of Contents
• Executive SummaryFuture Outlook
• Country ContextMacro economic analysisOverview
  consumption habits
• Sector AnalysisOverall value volume
  analysisValue volume analysis by
  categoriesMarket share analysis
• Consumer OverviewKey trends
• Private LabelsPrivate Label vs. National Brand
  penetrationGrowth analysis

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5
Market Focus Trends and Developments in the
Dairy Food Sector in South Africa

• Distribution insightsLeading retailersKey
  distribution formats by categories
• Packaging InsightKey packaging material and
  typeTop packaging closures and outers
• Leading players with market share
• Data Appendix and Summary Methodology
•  
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  any other business research / market intelligence
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Market Focus Trends and Developments in the
Dairy Food Sector in South Africa

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