US Pouch Demand to Reach $9.4 Billion in 2018

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US Pouch Demand to Reach 9.4 Billion in 2018
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Summary
US pouch demand to reach 9.4 billion in
2018 Demand for pouches in the US is forecast to
reach 9.4 billion in 2018, fueled by above
average gains for stand-up pouches stemming from
sustainability, function, and marketing
advantages over alternative packaging media.
Advances for stand-up pouches will be well above
those of most other packaging types, resulting
from growing interest among packaged goods
companies. This interest is based on savings
achieved in shipping costs due to the lighter
weight and lower material use of stand-up pouches
compared to rigid containers. Also supporting
gains will be the ability of stand-up pouches to
differentiate products on store shelves due to
their use of high quality graphics. In addition,
heightened use of reclosing and dispensing
components will increase the competitiveness of
pouches against rigid containers.
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Four-side-seal, spouted pouches to lead gains In
flat pouches, the fastest growth will be seen in
four-side-seal pouches, driven by rising demand
in medical and pharmaceutical markets and in food
applications such as meat, poultry, and seafood,
and sauces and condiments. In addition, robust
growth is expected in smaller nonfood uses such
as soaps and detergents. Flat pouch advances will
also be supported by improved barrier structures
and the incorporation of such convenience
features as resealable closures, spouts, and tear
notches. Spouted pouches are expected to register
double-digit growth through 2018, driven by
expanding use of pouches in general, along with
the functionality and convenient dispensing
afforded by spouts.
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Baby food, sauces and condiments, and other
processed food applications will offer solid
opportunities for spouted pouches. Spouted
pouches for baby food provide advantages in terms
of portability and convenience as they enable
self feeding. Rapid advances are also expected in
the beverage market as spouted pouches become
more common with alcoholic beverages, premixed
cocktails, sports drinks, and energy
drinks. Nonfood markets to outpace food
beverage segment Growth in nonfood markets will
outpace the overall average as a result of solid
opportunities in consumer product uses due to
rapid growth in demand for unit dose laundry
products packaged in dissolvable pouches coupled
with sustainability initiatives spurring switches
to pouches.
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Strong growth is anticipated in refill packages
for soaps and household cleaning products
resulting from such pouch benefits as reclosable
zippers, spouts, carrying handles, and reduced
shipping costs compared with rigid containers. In
medical and pharmaceutical markets, advances will
be aided by growing usage of unit-of-use
packaging. Food and beverage markets accounted
for 80 percent of pouch demand in 2013. Study
coverage This Freedonia industry study, Pouches,
presents historical demand data for 2003, 2008
and 2013, as well as forecasts for 2018 and 2023
by type, market, product feature and production
method. The study also considers market
environment factors, details industry structure,
evaluates company market share and profiles more
than 35 competitors in the US industry.
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Table Of Content

1. TABLE OF CONTENTS
2. INTRODUCTION
3. EXECUTIVE SUMMARY
4. MARKET ENVIRONMENT
5. PRODUCT MARKET OVERVIEW
6. FOOD BEVERAGE PACKAGING
7. NONFOOD PACKAGING
8. INDUSTRY STRUCTURE

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