New Age Audience Measurement Tools For Print Media

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New Age Audience Measurement Tools For Print
Media
Print media is evolving with each passing day.
Finding hard to monitor the audience? Looking for
print media audience measurement technology?
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Dont go for a single size fits all type of
technology. Go for a unique one that is best
suited for print media.
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Why do we need print audience measurement
technology ?
The media owners want a tool that is functional
and cost effective and allow them to measure the
total readership of print publications.
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Wish to remain at par with the current print
media industry? This new age tool helps you to
respond to the changing nature of business
models.
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Today online edition of these publications are
available. This complex scenario calls for
developing a tool that helps you to get an
integrated, complete data about print audiences.
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Types ofAudience measurement tools for print
media

• Computer-aided Interviews
• Online tools
• SMS

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Computer assisted Interviews
This technique involves a respondent to complete
online survey with the interviewer successfully.
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Short-Message-Service
With the help of SMS service you can deal with a
specific topic of previous days issue in
publication firm. It is mainly used to know about
the young respondents of a particular publication.
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Online measurement tool
Adopting a large number of online techniques,
online measurement tool is widely popular in
Russia, Canada and different countries of the
world.
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Know your audience better
Establish a strong footing in the print media
sector.
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