Global Capital - AsiaMoney

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Global Capital - AsiaMoney
One-Stop Shop for Business Information
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Summary
Launched Original magazine launched
1989, Asiamoney PLUS launches October 2010
(TBC) 1. Product overview Asiamoney is a well
respected brand in Asian finance and beyond.
Since its launch in 1989, Asiamoney has been
providing discerning reporting and analysis of
the ins-and-outs of financial and investment
markets for capital issuers, borrowers,
institutional investors and senior corporate and
government monetary decision-makers with business
interests in Asia-Pacific countries.
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Asiamoney PLUS is the replacement for Asiamoneys
current online product. The product will follow a
web-first strategy with the magazine becoming a
summary of the months content plus extended
features and opinion pieces. Unique within the
EuromoneyII group, Asiamoney PLUS will combine
Asiamoneys primary content (that written by the
Asiamoney team) with content drawn from across
the EuromoneyII network (primarily EuroWeek
Asia, Euromoney magazine, the weekly FiX, Project
Finance, Trade Finance). 2. Market /
readership Asiamoney PLUS has a broad market,
from middle to senior management across the
majority of departments in banks and financial
institutions and corporate treasury teams.
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Secondary to this, Asiamoney PLUS will also be of
interest to headhunters operating in the
financial markets who will get most value from
the people moves stories. Asiamoney PLUS will
cover the following industry sectors (matched to
the organisational structure of most banks)
Fixed Income and Commodities Equities Foreign
Exchange Cash Management Wealth Management
Investing (asset management, hedge funds,
alternatives)
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• Typical job titles
• Analysts and equity fund managersBrokers and
  finance ministry personnelCentral bank staff and
  fixed income portfolio managersCEOs and
  investment bankersCFOs, finance directors and
  investment relationship managersChairmen and
  private equity providersCommercial bankers and
  researchersConsultants and treasurersAnd all of
  those interested in the provision and application
  of capital in Asia

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3. USP Asiamoney PLUS is Asias online finance
information service, the complete resource for
daily news, data and opinion on the Asian
financial markets. Asiamoney PLUS aims to be the
go-to website for executives in the financial
services industry. Visitors to the site will be
offered daily news on the capital and forex
markets, authoritative analysis and commentary
from an editorial team based right in the heart
of the action PLUS extended coverage from the
EuromoneyII network. Visitors will also be able
to access a calendar of upcoming industry-leading
events, interviews and roundtables as web and
podcasts, and extended coverage of Asiamoney
Polls Awards results.
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4. How does it benefit the purchaser? A
one-stop shop for financial executives operating
in the Asian capital, forex and wealth management
markets, allowing readers to access all of the
market intelligence they require in one place
Extensive coverage of the primary (new issues,
IPOs) and secondary markets in Asia including the
assessment of different capital market products,
their underlying potential, risks and trends, and
what market impact they are likely to have both
regionally and locally. A critical eye
scrutinising local investment and financing
challenges and testing treasury and transactional
solutions. The Asiamoney team will interview
senior government officials, leading industry
figures and new market entrants for the views of
those making the markets.
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In-country reports investigating the
investment and financing environment of numerous
Asian nations, enabling readers to assess the
existing and emerging risks and opportunities in
these ever-changing market places. 5. Other
benefits of subscribing E-newsletters daily
alert, weekly summary and breaking news by
sector, keeping the subscriber informed at their
desk, or on the move Full online access
including a searchable 10-year archive
Asiamoney magazine in print with regular regional
and industry specific supplements
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• Global Capital - AsiaMoney

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