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SAP Customer Relationship Management
Ideas for Today and Tomorrow

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Customer Relationship Management
Learning Points

• Marketing Planning
• Campaign Management

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4
Customer Relationship Management
Recommended

• Familiarity with
• CRM Architecture
• CRM Master Data
• Business transactions in CRM

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Customer Relationship Management
Marketing Planning Campaign Management
Austin Ltd needs to develop a marketing plan
including two campaigns to increase its LCD TV
Sales in Chennai.

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Customer Relationship Management
Marketing Planning

• Determine and execute the marketing policy
• Set up in agreement with the programs of finance
  and product
• Strategic level

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Customer Relationship Management
Campaign Management

• Determine and execute marketing activities using
  marketing instruments
• Campaigns are assigned to the marketing plans
• Operative Level

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Customer Relationship Management
Campaign Management in CRM

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Customer Relationship Management
Marketing Planning in CRM

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Customer Relationship Management
Overview of Marketing Structure Elements

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Customer Relationship Management
Structure of Marketing Planner

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Customer Relationship Management
Target Group Determination

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Customer Relationship Management
Business Partner Segmentation

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Customer Relationship Management
Campaign Execution
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Customer Relationship Management
Example Telemarketing Campaign

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Customer Relationship Management
Analysis Campaign Phases
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Customer Relationship Management
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Customer Relationship Management
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