The Craft Beer Phenomenon | Market Research Report

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Report The Craft Beer Phenomenon
Report Insights

• Craft beers are part of a much wider societal
  trend towards authenticity and localism and away
  from processed foods, which is manifested in the
  growth of artisan cheeses, handmade chocolates,
  home baking and farmers markets
• By definition craft tends to form a relatively
  small part of most global brewers business but it
  is extremely profitable
• Currently craft beers are undergoing an
  unprecedented period of growth
• The category has prospered during the economic
  downturn as consumers seek better quality products

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Report The Craft Beer Phenomenon
Report Insights (Continued)

• The four main drivers behind the growth of craft
  beers are
• Quality
• Heritage
• Differentiation
• An anti-corporatist stance

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Report The Craft Beer Phenomenon
Report Coverage

• Data includes volumes from 2008 to 2013
• Data and analysis of the performance of brands in
  the wider craft beer category
• Craft beer strategies of the five leading global
  brewing groups are profiled

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Report The Craft Beer Phenomenon
Table of Contents

• Executive Summary 
• Market Survey 
• Company Survey 
• Global Brewers and Craft Beer 
• Methodology and Product Definitions

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Report The Craft Beer Phenomenon
Report Details

• Publish date 4th Oct, 2013
• Number of slides 58
• Geographic coverage Global
• Available format PDF, CD, Hardcopy
• Price for Single User License USD 4,860
• Price for Site License USD 4,860
• Price for Global User License USD 4,860
• Delivery Time Within 1 business day
• Payment Modes Credit/Debit Card, RTGS/Wire
  Transfer, Google Wallet, PayPal

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