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Gain competitive advantage with Big Data : Transforms Businesses at all levels


Big Data provides equal ample opportunities to small businesses as well. At Oodles we commercialize all the potential benefits of BIG DATA Services and NOSQL Services and focus to provide enduring services to all our clients. – PowerPoint PPT presentation

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Title: Gain competitive advantage with Big Data : Transforms Businesses at all levels

Gain competitive advantage with Big Data ,
Transforms Businesses at all levels
  • Big Data provides equal ample opportunities to
    small businesses as well. At Oodles we
    commercialize all the potential benefits of BIG
    DATA Services and NOSQL Services and focus to
    provide enduring services to all our clients.

  • The simplest explanation of Big Data is that it
    is that data which cant be easily queried or
    structured using standard relational database. It
    is a collection of data from traditional as well
    as digital sources , inside or external to
  • Big Data is the latest trend in the IT sector
    after Cloud Computing, with the demand to manage
    newer types of data many organisations are
    leveraging Big Data and is looking at it with a
    pool of opportunities.
  • Big Data Projects are more of an Opportunity
    rather than a Challenge.
  • The amount of data in our world is exploding.
    There is a strong urge to analyse these larger
    data sets in order to gain competitive advantage.
    In the near future we will witness a exponential
    growth in the big data sector due to rising
    multimedia , internet, and increase in volume
    of data in social media and enterprises.
  • Usually Big enterprises are the ones stealing
    headlines to be leveraging Big Data to all
    extents. Large Technology providers have brought
    markets to a frenzy, demanding the requirement of
    improved tools to cut through huge volumes of
    data and information.

  • One of the reasons for limited use of Big Data
    was the notion that only large enterprises could
    fully utilize all possibilities that Big Data
    offers. It was believed that smaller
    organisations lack resources to be able to
    collect, store or handle Big Data. Fortunately
    small businesses are no longer left out from the
    Big Data race, infact all large or small
    enterprises all over the world can leverage Big
    data and its business analytics.
  • Big Data helps smaller businesses to better
    target their services and get more revenues out
    of their production and marketing investments.
  • Small and Medium-sized Businesses can be
    benefited from Big Data as the exposure to data
    will motivate the business owners to share the
    insights with employees and can even get them
    involved in companies competitive decisions.

  • Whether large or small, all kinds of businesses
    try to sustain in this challenging industry .
    With new emergents and ever changing technology
    and patterns its difficult to build a consistent
    towering business. With this being the case the
    managers and entrepreneurs must have the insights
    to better formulate their marketing strategies.
  • Small businesses can have huge benefits from big
    data, as more and more data is available online
    making it easier for people to find and use it ,
    this is a good news for small businesses as
    plenty of startups will move forward to help
    customers there.
  • Big data is just not for fortune companies
    instead startups have all the required abilities
    and resources to make use of such massive amounts
    of data to target their tailored services or
    products more specifically in market.
  • Big data prevents smaller firms with the hit and
    trial method to find their targeted group instead
    it helps to understand the patterns which is in
    fact crucial for every business and these figures
    can tell specific things related to a business
    respective niche.

  • Just follow these simple steps to incorporate Big
    Data into your small business
  • 1. Bind up your Data
  • The foremost step is combining data from various
    silos for gaining advantage from Big Datas
    predictive capabilities. These technologies
    include classification, cluster analysis, data
    fusion and integration, genetic algorithms,
    natural language processing, neural networks etc.
  • Additional technologies applied to big data
    include parallel processing databases, search
    based applications,data mining grids and cloud
    based infrastructure. Big data requires
    exceptional technologies and tools to process
    efficiently large chunks of data within certain
    time limits.
  • Big data can now be achieved with more
    affordable IT. Most of the large enterprises are
    running customer relationship management (CRM)
    and enterprise applications for long enough and
    have aggregated huge mass of critical data in

  • 2. Data testing
  • On gathering all of the data as described in step
    one, testing the data can be commenced which can
    be done quickly . Analyse the data and validate
    your result. This information is not only
    valuable to understand what people say about your
    competition but also plays a key role in
    determining what people are saying about your
    business and its growth.
  • While it seems that medical research and huge
    scientific projects are core part of big data and
    naturally fits in, theres no reason why startups
    or smaller firms cannot benefit There is
    undoubtedly huge opportunities for smaller
    companies and enterprises in Big data sector.
  • Among all the most interesting thing is the
    accessibility of applications by smaller
    businesses from the cloud mainly in the areas of
    ecommerce and marketing .

  • 3. Know more about Big Data
  • Ideally it has to be the first step in the
    process but it is listed after step two as data
    should be there at first place . The right kind
    of data will enable you to understand and drive
    appropriate business decisions as what to offer
    in products and services and how to market
    effectively to drive enough sales, big data
    proves to be a origin of acumen.
  • But it should be kept in mind that Big Data is
    not a magic bullet and it does not provide or
    guarantee a positive outcome always but it
    increases the chances of success to a certain
    extent and is a wonderful tool which can be added
    in the strategic development process of an
  • Small businesses do have an advantage over large
    organizations that is they have the ability to
    quickly test new methods without going through
    significant studies .
  • Now Big Data tools and analytics are available
    and even affordable to businesses with smaller
    budgets making it a competitive landscape
    provided all are given equal opportunities to
    leverage big data.

  • The adaptation of big data will lead to growth
    and hence competition for individual enterprises
    . From the standpoint of competitiveness Big Data
    should be given high importance and needs to be
    taken seriously by all firms whether big or
  • Most enterprises , new entrants, startups and
    established firms will leverage the potential
    benefits that big data offers to compete,
    innovate and capture real time informations. The
    use of big data will derive new streams of
    productivity growth and consumer surplus.
  • Ultimately as big data turned to be more
    affordable it should be given a priority by all
    small scale businesses to embrace it. By using
    businesses will have a strong understanding of
    their desired markets and targets. Big data is a
    valuable asset for all businesses at all kinds of

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