15 essential small business website launch steps - PowerPoint PPT Presentation

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15 essential small business website launch steps

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In this s the basic stuff that pretty much every small business owner should do when they launch their site.Note while these things should be done after launch, you need to be thinking about them well and truly before launch date. – PowerPoint PPT presentation

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Title: 15 essential small business website launch steps


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PRESENTATION NAME
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  • Company Name

15 essential small business
website launch steps
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Some basic stuff that I think pretty much every
small business owner should do when they launch
their site
  • Make sure you have a good handle on the support
    arrangements with your web provider. You should
    be confident logging into the site CMS to make
    changes but you also should know what you can do
    if you get stuck (and how much it will cost you).
    If there is a bug-fix warranty as part of the
    development this is good to know as well.
  • Update your business cards and any other print
    material that you have remember I said you have
    to be thinking about this stuff well and truly
    prior to launch, arranging print materials can
    take time.

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  • Update your email signatures and any other
    electronic signatures that you have (forum
    signatures etc). On your email signature make
    sure its clear that the site is new, at least
    for a few weeks. Forum signatures are a great
    idea if they are allowed by forums that you are
    on and you should definitely mention your site on
    them not only will other forum members visit
    your site but some forums will allow Google to
    follow these links and it will help your SEO.
  • Send out an email newsletter to your list and
    customers make sure you thank your web provider
    We like that!

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  • Set up Google Alerts (http//www.google.com/alerts
    ) to monitor mentions to the site add one for
    your business name and your domain name. If you
    do find people talking about it, thank them and
    engage with them if you can (i.e. if someone
    posts it on Twitter, RT it or thank them). If you
    are an RSS junkie like me and you dont want to
    get loads of emails, set up your Google Alerts to
    come in via RSS and look at them via your RSS
    reader. If you have no idea what Im talking
    about I might do a post soon on RSS cause it
    really rocks, its been around for ages but I
    still come across people all the time who dont
    have a clue what it is.
  • Tell your customers to check it out and ask for
    feedback.

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  • If you use Twitter or Facebook (which you should)
    mention it on those sites ask for feedback.
  • Make sure your web developer puts a link on their
    blog or on their site this will get the site
    indexed in Google 100 times quicker than
    submitting it to Google. If I add a link to my
    blog http//awebsitedesigner.com.au it will get
    indexed by Google in a couple of days sometimes
    on the same day. If you submit it to Google it
    could be 5 or 6 weeks!
  • Add the site to any directory listings that you
    have if you donĂ¢t have a Google places
    listing get one at http//google.com/places and
    add the site to as many other directories as you
    can (I will be posting a list of free directories
    particularly Australian ones on this blog soon)
    .

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  • If your web developer (or any other company you
    partner with) allows you to post testimonials to
    their site, do so and make sure you ask them to
    link back to your site using some keyword
    relevant anchor text (they will know what this
    means even if you dont).
  • Tell people that you are talking to if they ask
    Hows business say Great, we just launched a
    new website, you should check it out and let me
    know what you think.
  • If you have a personalised voice mail message and
    you are in the habit of changing it regularly,
    change it to mention the new site. If you arent
    in the habit of changing it regularly, mention it
    on there but just dont mention that its new.

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  • Post the site on a forum that allows community
    reviews. The Flying Solo small business forum is
    a great example. Not only will you get valuable
    feedback, its also a good excuse to put a link
    to your website in a forum post (and as discussed
    above this will help with human and possibly
    search engine traffic). Obviously if you arent
    willing to consider the feedback then dont write
    a post asking for it.
  • If your website is newsworthy for whatever
    reason, consider a press release and releasing it
    to the PR syndication services. In fact its not
    a bad idea to write a press release anyway and in
    your news items, refer to the press release it
    makes it look a lot more important he he.
  • Implement whatever marketing plan you have
    devised at the start of the process (hopefully
    you have one).

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Contact Us
http//awebsitedesigner.com.au
1300 760 363
http//twitter.com/tanuj_rastogi
http//www.facebook.com/pages/A-Website-Designer/6
75016145842611
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