Top 10 Web Design Mistakes - PowerPoint PPT Presentation

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Top 10 Web Design Mistakes

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Law firms need websites. But not just any old, poorly-designed website will work. Learn more about the top 10 web design mistakes to avoid and have a profit-pulling law firm website. – PowerPoint PPT presentation

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Title: Top 10 Web Design Mistakes


1
Top 10 Law Firm Web Design Mistakes
And How to Avoid Making Them
2
1
HIRING A WEB DESIGNER
3
Often, web designers are very skilled at
creating a colorful, eye-catching website
4
however
isnt looking for aesthetics
5
The designer you hire for your firm website needs
to understand what Google is looking for
6
The designer you hire for your firm website needs
to understand what Google is looking for
Therefore, the designer you hire for your firm
website needs to understand what Google content,
activity, and trust factors
7
2
NOT IMPLEMENTING SEO BASICS
8
You dont have to be a technical expert to
understand SEO basics
9
Google looks for keywords
10
Keywords need to be in the title of every page
and embedded within content
11
Google also looks for backlinks
GOOGLE ALSO LOOKS FOR
12
Internal backlinks send a reader from a page on
your site to another page on your site
13
External backlinks send someone from a third
party website to your website
14
3
NOT USING CONTENT MANAGEMENT SYSTEM (CMS)
15
The best website design wont perform well if you
cannot access, manage, and contribute to the site
16
A CMS such as WordPress, Drupal, or Joomla allows
you to do just that
17
Wordpress can be used by someone with little, or
no, technical knowledge
18
4
FAILING TO ADD NEW CONTENT
19
Google looks for new content
20
WITHOUT NEW CONTENT your website is essentially
just a digital brochure
21
A law firm should blog at least once a week
22
Outsourcing is an option if you dont have the
time to create the blogs
23
Research indicates that four outsourced blogs per
month perform better than one attorney-written
blog as a general rule because it shows new
content
24
5
OMITTING LOCAL ADDRESS INFORMATION
25
Mobile searching is increasing 400 percent a year
26
Directories like Google places compare
information found on your website with other
online listings to try and determine if you
really exist
27
Builds trust and confidence
28
Include contact information in the header or
footer of each page
29
6
FORGETTING A STRONG CALL TO ACTION
30
A strong call to action tells a visitor to your
website what to do next
31
Tell visitors how to reach you by including
telephone number and contact link
32
Traffic magnets such as an ebook, video, or tip
sheet can also require visitor to input name,
telephone number or email address to download
33
7
FAILING TO ENGAGE CLIENTS
34
The average attention span of someone surfing the
internet is 15 seconds
35
A video grabs a visitors attention
36
A video also personalizes the contact AND BUILDS
TRUST
37
8
NOT TRACKING RESULTS
38
At any given time you should know how many
visitors your law firms site has had in the last
month, how long they are staying on the site,
which pages are performing well, and how many
visits result in actual contact with your firm
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9
MISSING TRUST AND SOCIAL ICONS
41
In the digital age, reviews and peer validation
carry a considerable amount of weight
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10
USING VANITY DOMAINS
44
A vanity domain is a domain that includes your
name such as JoeSmithLaw.com
45
Both people and Google prefer keyword-rich domain
names, such as IndianapolisEstatePlanning.com
46
Be sure to use .com or .net
47
FINAL THOUGHTS
48
If you dont handle this in-house, consider the
following when hiring an online marketing firm
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