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Converted Flexible Packaging


Demand for converted flexible packaging in the US market is expected to rise 3.5 percent annually to more than $21 billion in 2017, or 9.1 billion pounds. Growth will be driven by the packaging market’s ongoing investment in specialty film and advanced materials for higher-value offerings. – PowerPoint PPT presentation

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Title: Converted Flexible Packaging

Converted Flexible Packaging
One-Stop Shop for Business Information
US demand to exceed 21 billion in 2017 Demand
for converted flexible packaging in the US market
is expected to rise 3.5 percent annually to more
than 21 billion in 2017, or 9.1 billion pounds.
Growth will be driven by the packaging markets
ongoing investment in specialty film and advanced
materials for higher-value offerings. These
offerings emphasize longer shelf life,
performance features, source reduction and
protection from outside contaminants. The
converted flexible packaging market also is
boasting greater acceptance from major brand
owners. With a proliferation of new products on
the retail market in a variety of niche
applications, high volumes of a single package
are not as critical, diminishing the advantages
of rigid packaging and its ability to produce
more packages at lower cost.
Furthermore, consumer buying behavior also is
playing a role, as shoppers demand packages
offering portability and ease of handling. Recent
market penetration in such categories as soups,
condiments, baby food, noncarbonated beverages,
foodservice containers, fresh-cut produce, and
snack food bode well for continued
gains.Pouches to be fastest growing The pouch
market will continue to showcase above-average
gains, penetrating segments that had once been
considered hallmarks of rigid packaging. Standup
pouches offer the most promise for growth in
converted flexible packaging, and a large variety
of new pouches with specialty features has
entered the retail market. Bolstering the pouchs
repeated gains over rigid alternatives have been
new technology introductions that include
innovative fitments and closures and more
sophisticated reseal features, which bring higher
value to pouches. 
The use of thinner film, fewer coextrusion layers
and laminates, and a new focus on recyclable
materials are driving sustainability efforts and
lowering production and freight costs. Many
producers are considering mono-material
structures that avoid the use of foil or other
barrier materials, helping enhance production and
potential recyclability. Advances in metalized
and oriented films have improved both barrier and
decorative qualities. The pet food market, once
considered the province of multiwall bags, has
become a key area of emphasis, as are snack
foods, frozen food, confectionery,and meat and
poultry. Pouchesare expected to continue their
rapid acceleration and take share from rigid
Bags to remain largest product segment Bags,
both in plastic- and paper-based materials, will
not grow as quickly as pouches but represent the
largest segment of converted flexible packaging.
Many applications in this segment are stable and
face limited competition from other materials,
but they are also in maturing market sectors.
Higher barrier and reclosability features and the
high graphics appeal of certain films will help
plastic bags record gains from multiwall paper
alternatives, especially for pet food, home
improvement, and lawn and garden products. New
medical and pharmaceutical applications also
offer ripe opportunities for bags. 
Paper bags will remain a stable, healthy format,
and the materials recyclability advantages and
use of natural materials will help them continue
to carve a strong niche among environmentally
minded consumers. In overwraps,  the advent of
modified atmosphere packaging, perforated, and
breathable structures has led to newer
applications in meat and poultry and cheese
packaging, helping stem the issue of food
spoilage and align with safety concerns. Study
coverage This upcoming Freedonia industry study,
Converted Flexible Packaging, is priced at 5300.
It presents historical demand data (2002, 2007,
2012) plus forecasts for 2017 and 2022 by
material, product and market. The study also
considers market environment factors, evaluates
company market share and profiles industry
Table of Contents

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