DMRC,DMRC Advertising,Airport Advertising,Outdoor Advertising,OOH,Billboard Advertising

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TDI International Passport To Affluent Decision
Making Consumers
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CONTENTS

1. TDI company overview
2. DMRC Advertising A Brief Insight
3. Benefits of advertising at DMRC
4. TDIs experience in advertising across various
   categories
5. Available Media Options

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TDI Pioneer of Airport Advertising
Indias Leading Outdoor Advertiser

1. Pioneer of airport advertising for 28 years, with
   the largest outdoor network
2. Single largest airport advertiser in India, with
   strong pan-India execution skills
3. Exclusive rights to 9 airports, 22 metro
   stations, and a media services agency
4. Largest outdoor inventory with 600,000 display
   sites and over 500 customers

Integrated Business Model Providing Wide Range of
Outdoor Solutions
Airport Advertising

• Exclusive advertising rights for 9 airports
  across India
• 5,500 advertising sites spread across high
  visibility zones in airports

• Exclusive advertising rights for 22 Delhi metro
  stations
• 750 advertising sites spread across strategic
  locations at stations

Metro Advertising

• Specialized out of home media agency offering
  advertising solutions
• Services include strategic planning, media buying
  and media execution

Media Services
MAD Services

• 40 clients and 680 websites across mobile and
  Internet advertising
• Strong international relationships with major
  ad-server networks

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Largest Advertising inventory developed
We have created Indias Largest Advertising
Network in the Fastest Growing Regions
By Pioneering the Industry and Continuously
Innovating
Delhi (Metro)
Traffic 605.9 mn Growth 210

1. Pioneered airport advertising in India in 1986
2. First printed display in India for outdoor
   developed
3. First tri-vision display in India created
4. First outdoor interactive kiosk in India created
5. First audio-visual (digital) outdoor advertiser
   in India
6. First 360 degree tri-vision displays in India
   made
7. Started internet and mobile advertising division
   in 2008 the fastest growing industry

Ahmedabad
Traffic 4.7 mn Growth 23
Kolkata
Traffic 10.3 mn Growth 7
Pune
Traffic 3.3 mn Growth 17
Goa
Traffic 3.5 mn Growth 18
Tirupati
Traffic 0.2 mn Growth 38
Trivandrum
Traffic 2.8 mn Growth 43
Chennai
Traffic 12.9 mn Growth 7
Calicut
Traffic 2.2 mn Growth 7
Cochin
Traffic 4.7 mn Growth 8
Source Company presentation, AAI, DMRC Note
Traffic refers to international domestic
passenger traffic for 2012
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CONTENTS

1. TDI company overview
2. DMRC Advertising A Brief Insight
3. Benefits of advertising at DMRC
4. TDIs experience in advertising across various
   categories
5. Available Media Options

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Advertising at Delhi Metro An Insight

• Overview Over the years, Delhi Metro has
  emerged as one of the crucial outdoor advertising
  sites and its network penetration deeper into the
  capital.
• Why Delhi Metro
• Delhi Metro is a unique opportunity for
  advertisers keen to tap the huge cosmopolitan
  market of Delhi.
• More than 25 Lac people commute by Delhi metro
  daily.
• Consumers are continuously surrounded by your
  brand as they spend minimum six minutes at the
  station.
• It guarantees maximum exposure a brand can get.
• Brand gets exposure of 1730 hours daily (600AM
  to 1130 PM)
• Over the past two years, both national and
  regional brands have shifted significant portion
  of their budgets towards this mode of
  advertising.

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CONTENTS

1. TDI company overview
2. DMRC Advertising A Brief Insight
3. Benefits of advertising at DMRC
4. TDIs experience in advertising across various
   categories
5. Available Media Options

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Delhi Metro Reaches various SEC categories (1/4)
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Delhi Metro Reaches various SEC categories (2/4)
70 of the metro users belong to the middle class
category
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Delhi Metro Reaches various SEC categories (3/4)
18 of metro users come from Upper Middle class
category
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Delhi Metro Reaches various SEC categories (4/4)
Close to 60 of commuters belong to salaried class
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Delhi Metro Advertising Reaches all the
demographic segments(1/3)
Predominantly Male close to 76
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Delhi Metro Advertising Reaches all the
demographic segments(2/3)
Females, working women, Children
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Delhi Metro Advertising Reaches all the
demographic segments(3/3)
Close to 85 of commuters come under 35 years of
age, Of these 50 fall between 25 35 yrs of age
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Delhi Metro Advertising Creates top of mind
recall by reinforcement
Close to 80 of commuters comprises of Graduates
and above and use metro everyday to commute to
their work place.
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CONTENTS

1. TDI company overview
2. DMRC Advertising A Brief Insight
3. Benefits of advertising at DMRC
4. TDIs experience in advertising across various
   categories
5. Available Media Options

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Consumer Durables - Philips
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Real Estate - Nirala
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Auto Components - MRF
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Electricals Crompton Greaves
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Govt Bodies Public Notices
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Healthcare - Fortis
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Media Entertainment Zee TV
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Hospitality Mc Donalds
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FMCG - HUL
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Movies
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Banking Allahabad Bank
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Tourism Gujarat Tourism
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Automobile - Toyota
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Financial Services Investment Reliance
Capital
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Lifestyle - Grasim
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Retail Vijay Sales
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IT Hardware - HCL
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IT Software - Microsoft
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ITES - IBM
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CONTENTS

1. TDI company overview
2. DMRC Advertising A Brief Insight
3. Benefits of advertising at DMRC
4. TDIs experience in advertising across various
   categories
5. Available Media Options

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Proposed Solution-1
Backlit Translite of 12X6 at Exit of the
Platform
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Proposed Solution-2
Backlit Translite of 38.3X5.8 at Entrance of
the Station
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Proposed Solution-3
Backlit Translite of 5X10 at Entrance of the
Platform
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Proposed Solution-4
Backlit Translite of 16X4 at Entrance of the
Platform
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Proposed Solution-5
Backlit Translite of 10X5 at Concourse Area
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Proposed Solution-6
Backlit Translite of 12X4 Above Ticket Counter
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Proposed Solution-7
Backlit Translite of 10X5 On the Platform
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Proposed Solution-8
Backlit Translite of 10X5 On the Platform
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Proposed Solution-9
Backlit Translite of 7X11 Near Token Channel
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Proposed Solution-10
Backlit Translite of 8X4 Near Ticket Counter
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Proposed Solution-11
Backlit Translite of 12X6 at Exit of the Station
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Proposed Solution-12
Backlit Translite of 15X5 at Exit of the
Platform
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Proposed Solution-13
Backlit Translite of 15X5 at Exit of the
Platform
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Proposed Solution-14
Backlit Translite of 10X5 at Exit of the
Platform