Growing Your Business with SMS Marketing

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Marketing and Advertising
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Technological Growth

• The steady progress of technology has created
  whole new industries in the past century.
• Mobile phones have been the most recent in a long
  line of telecommunications developments.
• Today, people all over the world keep a cellphone
  with them in order to be connected to others at
  all times.

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Being Connected

• From the Pony Express to the telegraph to the
  telephone, humans have continually sought new
  ways to stay in contact with each other.
• Cellphones provide new types of connectivity that
  have been hitherto impossible.
• Text messaging allows users to compose and read
  messages entirely at their leisure, and it is
  this freedom that makes it so appealing.

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New Opportunities

• In addition to the ability for greater personal
  communication, text messaging creates new
  opportunities in a marketing context.
• Marketers in any industry can benefit from the
  ability to send messages to their clients in an
  easy and efficient way.

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Easy for Customers

• Traditional marketing techniques require a larger
  commitment of time and energy from customers.
• But text message marketing is simpler since
  customers already have their phones easily
  accessible.
• Moreover, the nature of the messages means that
  theyre shorter and thus easier to digest.

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Builds Customer Loyalty

• One critique often made by customers of any
  company is a lack of understanding or connection.
• Text message marketing has the potential to
  actually build loyalty by creating a more regular
  connection between company and customer more
  regular interactions can reinforce the positive
  experience a customer has when using a product or
  service.

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Regulatory Environment

• Some legal issues have emerged which mildly
  affect the use of SMS marketing.
• Congress passed the Telephone Consumer Protection
  Act (TCPA) in 1991 to protect consumers from
  unwanted telephone solicitation.
• The law has recently been interpreted to include
  unrequested auto-sent text messages to mobile
  phones.

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Impact on Marketers

• While the interpretation of the TCPA makes it
  somewhat more complicated for marketers to use
  text message marketing, the net effect of the law
  is positive.
• By creating a more equitable and
  consumer-friendly set of guidelines for text
  messaging, it ensures that customers are more
  likely to welcome and respond to text-based
  marketing information.

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• For businesses that are seeking to expand their
  marketing reach, text messaging is the wave of
  the future.
• CallFire is at the forefront of this new arena,
  and the possibilities for engaging with customers
  are virtually limitless.

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