Communication and Health in the Information Age - PowerPoint PPT Presentation

Loading...

PPT – Communication and Health in the Information Age PowerPoint presentation | free to view - id: fdf4-NmNiM



Loading


The Adobe Flash plugin is needed to view this content

Get the plugin now

View by Category
About This Presentation
Title:

Communication and Health in the Information Age

Description:

Communication and Health in the Information Age. K. 'Vish' Viswanath, Ph.D. ... Ethnic Print Coverage of Leading Health Issues. National TV News ... Brad Pitt ... – PowerPoint PPT presentation

Number of Views:214
Avg rating:3.0/5.0
Slides: 43
Provided by: informat511
Category:

less

Write a Comment
User Comments (0)
Transcript and Presenter's Notes

Title: Communication and Health in the Information Age


1
Communication and Health in the Information Age
  • K. Vish Viswanath, Ph.D.
  • Harvard School of Public Health
  • Dana-Farber Cancer Institute

2
Abundance of Health Information
Print News Coverage of Health Issues
3
Health-Related News Stories Increasing
Ethnic Print Coverage of Leading Health Issues
4
Health-Related News Stories Increasing
National TV News Coverage of Leading Health Issues
5
  • Study Gene may be linked to arthritis

much water
You can drink too
Drink a Day May Keep Older Women Sharp
Arthritis Drug Study in 2000 Found Risks
6
Looking for a definitive answer, I turned to
another study, this one conducted by a group of
doctors at Stony Brook University in New York.
But their finding that drinking three glasses of
red wine a week reduces the risk of colorectal
cancer only confused matters further.
7
Incidental Exposure to health
8

9

HOLLYWOOD STARS RISK THEIR LIVES -- FOR THEIR
LOOKS
Many top Hollywood stars are taking injections of
a powerful substance that could kill them - all
in an attempt to stay young. Desperate stars have
gotten hooked on a drug - costing as much as
2,000 a month - that experts warn can increase
the risk of breast, colon and prostate cancer as
well as diabetes. An in-depth ENQUIRER
investigation exposed Hollywood's newest craze -
which ensnares both young and old. We spoke with
advocates of Human Growth Hormone (HGH) - and
those bitterly opposed to its use. While insiders
are reluctant to break the Hollywood code of
silence and "out" stars taking HGH, The ENQUIRER
has learned that many A-list celebrities have
been linked to the highly controversial
10
Challenges in the Information Age
  • Challenge 1
  • More information does not necessarily mean more
    communication.

11
Everything Causes Cancer
40
31
18
11
Strongly Agree
Somewhat Agree
Somewhat
Strongly Disagree
Disagree
12
Dont Know Which Recommendations to Follow
41
36
15
9
Strongly Agree
Somewhat Agree
Somewhat
Strongly Disagree
Disagree
13
Not Much People Can Do
36
36
22
6
Strongly Agree
Somewhat Agree
Somewhat
Strongly Disagree
Disagree
14
Challenges in the Information Age
  • Challenge 2
  • Information is always controlled. The number of
    actors exercising control is, however, going up.
  • Viswanath, 2005

15
Challenges in the Information Age
  • Challenge 3
  • Information is always unequally distributed
  • There exists a Communication Inequality among
    individual and groups
  • Viswanath, 2006

16
Education and Cancer Myths Breast Cancer
17
Education and Cancer Myths Smoking
18
Education and Cancer Myths Family History
19
Communication Inequality
  • Differences among social classes in the
    generation, manipulation, and distribution of
    information at the group level and differences in
    access to and ability to take advantage of
    information at the individual level.

20
Dimensions of communication inequality
  • At the individual level
  • Differences in
  • Access to and use of information channels
  • Attention to health content
  • Seeking Information
  • Recall, knowledge and comprehension
  • Capacity to act on information

21
Dimensions of communication inequality
  • At the societal level
  • Differences in the generation, manipulation and
    distribution of information among social groups.
  • Capacity to act on information

22
Recent Work
  • SES, Race and Ethnicity are associated with
  • subscription to cable or satellite TV and the
    Internet
  • daily readership of newspapers
  • Attention to health content in different media
  • Differential time with different media
  • Knowledge gaps in health
  • (Viswanath, 2005 Viswanath, In Press Viswanath
    et al., In Press Ramanadhan Viswanath, In
    Press)

23
Access to Information sources
  • Attention to health content in the media

24
How Much Attention do You Pay to Health topics
on.? (by Education)
A Lot
A Lot
Not
Not
at All
at All
25
Communication Inequality Public Health
  • New media

26
Access to Information Services among Different
SES and Racial Ethnic Groups
Note For all ethnicity assessments, multi-racial
persons were excluded from the analysis. Data
from HINTS.
27
Major Media and their Audience Demographics in
the United States
United States Bureau of Census, Statistical
Abstract of the United States, 2004-5, available
at http//www.census.gov/prod/2004pubs/04statab/in
focomm.pdf
28
Reasons for not using the Internet
  • Costs too much (almost 1 out of 2 Hispanics
    are likely to agree)
  • It is complicated to use
  • (60 of
  • No differences among the groups on
  • lack of interest

29
Inequality in comprehension and knowledge of
health information
  • Issue of health literacy in the informed decision
    making environment
  • 47-51 of US adults lack basic literacy skills
    (1992 NALS)
  • The Knowledge gap hypothesis

30
(No Transcript)
31
Percent saying that their chances of cancer
increase by "a lot or some" with exposure by
Income
90
80
70
60
50

Percent
25,000 - 49,999
40
50,000
30
20
10
0
Smoking
Exposure to Sun
Income
32
  • Role of Journalists

33
News Media As Sources of Health Information
  • Critical channels for communicating information
    on health
  • Defining health issues for the American public
  • Media coverage of a health topic can heighten
    salience and frame issues
  • Influence attitudes and behaviors
  • Impact of news is mediated by interpersonal
    channels such as doctors and significant others

34
Barriers to Story Development
35
Story Identification and Development
36
Source Reliance
37
Story Identification and Development
38
Story Identification and Development
39
Reporting on Health
40
  • The public is in the front of reporters minds
    when developing a health or medical science
    story.
  • Potential for public impact is the most
    important newsworthiness criterion that
    influences the development of a story.
  • Disseminating accurate information and educating
    the public are most important goals cited by the
    respondents.

41
Communication Inequality Public Health The
Future
  • Communication inequality is an important
    determinant of health disparities
  • Media have a critical role in informing the
    public
  • Tackling Behavior Lifestyle in collaboration
    with others is critical!
  • It is important to put Health Disparities front
    and center on the public agenda

42
Members of the Lab
  • Kelly Blake, MHS
  • Katrina Bond, MPH
  • Josephine Crisostomo, MPH
  • Jose Jorge
  • Emily Zobel Kontos, SM
  • Susan Koch-Weser, Dr.Ph.
  • Sara Minsky, MPH
  • Lisa Lowery, BS
  • Kalahn Taylor-Clark, Ph.D.
  • Shoba Ramanadhan, MPH
  • Andy Reisenberg, MA
  • Sherrie Wallington, Ph.D.
  • http//www.hsph.harvard.edu/viswanathlab
About PowerShow.com