Creative Convergence Tim Jones Reid Henry Ross Wallace Geoff Cape

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Creative Convergence Tim Jones Reid Henry
Ross Wallace Geoff Cape
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Imagine a Toronto Strategies for a Creative City
(2006)
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Torontos cultural renaissance?
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key assumptions strategic value
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key assumptions expressive value
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The google earth view
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core arts
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cultural industries
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creative services
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creative workforce
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habitats for creativity
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creative production ecologies
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• Space and Place
• Networks and Sense of Community
• Entrepreneurial Support

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do you know what this is?
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Googleplex collaborative innovation by design
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What is MaRS?
MaRS is a non-profit organization dedicated to
maximizing the economic and social impact of
Canadian innovation
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What is MaRS?

• MaRS is a vertical science park and incubator
  located in the heart of downtown Toronto - in the
  heart of a research cluster that attracts over
  US1 billion a year in research spending.
• MaRS connects researchers, investors and
  entrepreneurs working to create a new generation
  of global companies.
• MaRS extends out from its Toronto location to
  encompass companies, universities and hospitals
  across Ontario.
• MaRS is a public-private partnership supported by
  leaders from the private sector and three levels
  of government.

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Where is MaRS?
Surrounded by the creative and business assets of
the city
Royal Conservatory of Music
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The Origins of MaRS
Concerned that Canada was losing ground, a group
of 12 visionary business leaders - led by Dr.
John Evans and working with academic and
government partners - founded MaRS in 2000.

• Milestones
• 18 million was raised from 14 individual
  investors and corporate donors
• Prime pieces of land purchased in downtown
  Toronto
• Early and ongoing support from all levels of
  government
• Significant private sector leadership and
  investment
• Phase I of the MaRS Centre opened in May 2005
• Phase II is in pre-development target opening in
  2010
• Full suite of programs and services launched in
  September 2005

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The MaRS Centre

• Phase I of the MaRS Centre (700K sf in 3
  buildings) is home to over 65 organizations
  leading researchers, technology transfer groups,
  SMEs, multinationals, service providers, venture
  capitalists and networking organizations.
• Ratio of private to public sector tenants is 31.
• The MaRS Incubator (35K sf) houses 27 promising
  emerging life sciences, engineering and
  information technology companies.
• The MaRS Collaboration Centre is a conference
  venue, for use by MaRS, its tenants and the
  community.
• Phase I of the MaRS Centre is fully leased.

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New Image Slides
The MaRS Centre - Phase I
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(1) Convergence and Strategy
A New Approach of Commercialization

• Results
• Slower Process
• Increased Risk

Old Approach


Linear

• Results
• Demand-based, outward-focused innovation
• Increased Speed
• Improved Scope
• Scalability
• Multi-dimensional innovation

New Approach


Synergistic
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(2) Convergence and Philosophy
Smart People Smart Space Smart Collaboration
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(3) Convergence and Partners
MaRS innovation
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(4) Convergence and Sectors
Social Innovation Generation (SiG)
Entrepreneurship
Technology
Science TechnologyInnovation
Incubation
SocialInnovation
Investment
Leadership/Talent
Strategy
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(5) Convergence and Real Estate
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So whats next at
MaRS
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MaRS Phase II
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Why Were All Here

• In a world of global competition, sources of
  competitive advantage are becoming increasingly
  localized true competitive advantage is found
  within our communities."
• Michael Porter

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Contact Information
Ross Wallace Director, Strategic
Partnerships MaRS Discovery District T
416-673-8126 F 416-673-8181 E
rwallace_at_marsdd.com W www.marsdd.com
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Our mission
...to bring communities and nature together for
the benefit of both.
Evergreen Brick Works is our living home for
delivering our mission.
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Evergreen at the Brick Works A centre for
experiencing the relationship between nature,
culture and community.
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An incubator for new ideas, creating social,
environmental and economic returns.
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New ideas must use old buildings.
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UNIVERSITY of TORONTO Health Knowledge Lab
St. Johns Artisan Bakery
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central gathering
learning gardens
water play
world making
greenhouse
teaching kitchen
low tech activity
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Gardens/Plant Nursery
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Farmers Market
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OUTWARD BOUND
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Festivals and Celebrations
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Triple Bottom Line Socially, financially and
environmentally sustainable Operating revenue
5 million per annum Space rental, admissions,
events, sponsorship and parking.
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Imagine your city with Nature.
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Green Arts Barns
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Green Arts Barns
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What is Green Arts Barns?

• A neighbourhood-based arts and environmental hub
• A platform for collaborations and new ideas
• An affordable place for artists to live and work
• A food production and education centre
• A sustainable way to re-use city-owned
  brownfield site
• A model of innovative green design and
  development
• A unique partnership between City of Toronto,
  citizens, arts, environmental, and social mission
  organizations
• A public park

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Green Arts Barns
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What happens at Green Arts Barns?

• Collaboration artists, environmentalists, and
  community members rubbing shoulders
• Learning art, storytelling, environmental
  education
• Exhibition/events festivals, exhibitions,
  farmers markets
• Showcasing theatre, music and dance
• Food Production greenhouse
• Artistic Production work studios
• Living affordable units for artists and their
  families
• Community social heart of Wychwood
• Recreation

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Quadruple Bottom Lines

• Creative people and organizations
• Artistically vibrant communities
• Authenticity and heritage preservation
• Development momentum and buzz
• Awareness about creativity

• Brownfield remediation
• Environmental organizations
• Environmentally-friendly approaches and
  technologies
• Environmental awareness
• Reduction of greenhouse gas emissions

• Regeneration
• Creative cluster growth
• Community economic development
• Wealth creation
• Climate that fosters and sustains creativity and
  innovation

• Community animation/ engagement
• Stewardship of public space
• Social-mission organizations
• Youth engagement
• Social inclusion

Dynamic cultural environments
Stronger localeconomies
Richer social fabric
Cleaner, greener environment



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Artscape HQ in Liberty Village
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IDEA Project
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Development Partners

• TEDCO
• Owner of land - responsible for planning and
  approvals
• Develops the building and site
• Retains 30,000 square feet for business and
  fashion incubators
• Artscape
• Purchases 50,000 square feet within complex
• Complex programming and collaboration centre
• Engagement of arts community programming partners
• Anchor Tenant (TBD)
• Purchases or leases 60,000 square feet within
  complex
• Retail leasing firm
• Holds master lease on selected ground floor
  retail space

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What is Liberty Village IDEA Project?

• A resource centre for creative entrepreneurs
• A generator of employment, collaborations and
  new ideas
• A community oriented gathering place
• A magnet for talent, business and investment
• An anchor for the local creative cluster
• An accessible learning centre
• A model of innovative urban design
• and development
• An effective cross-sector partnership

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What happens at Liberty Village IDEA Project?

• Convergence collaboration among sectors new
  ideas
• Incubation TFI, TBDC, Artscape Incubator
• Entrepreneurship support and business
  development
• Resources specialty services target the
  creative sector
• Production work studios, designer-maker
• gallery
• Showcasing launch pad for new products
• and services
• Community social heart of Liberty Village