Marketing Update

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MarketingUpdate

• Chris Green
• Partner Marketing Manager

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Better Business CampaignMarketing Bureau
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Summary of Marketing Activity
Offline Media
Advertorial Sponsorship Director, Mgt Today,
Real Business, Growing Business, Financial
Director etc
Bridge
Online Media
Growing Business Accountingweb, FT.com, Financial
Director, Accountancy Age
Bridge
DM Call To Action
AfC
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DM/TM
Business Assessments
Events
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Website Dev
Partner Toolkits
Better Biz, Accounting for Change and Connected
Customer
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Advertising
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Some places where we have been?

• Online Activities Feb/Mar
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• CRM online ROI Blueprint whitepaper
• So far we have had about 150 people downloading
  whitepapers.   
• Accounting web (we have 5 articles over next few
  months)
• 1st Article MBS product roadmap
• 2nd Article Lean IT
• 3rd Article Vision for business applications. 
  - flexibility, creating software that moulds
  to the business taking into account customer
  models around people, departments and
  work. 
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More places we have been?

• Manufacturer - Opportunity for 3 case studies
• 1 already submitted.
• Accountancy Age
• Roundtable this has gone out to targeted
  midmarket FDs 15th March 2005
•   Are SMEs the forgotten tier of UK business?
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• Accountancy Age Advertorials (3 double page
  spreads 2 to come)
• 1st Advertorial Using LEAN IT to cut the
  BUSINESS FAT
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• Best Practise Magazine
• Best Practice SME survey for 4 months, including
  1 x Advertorial page, and half page sponsorship
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Direct Marketing
Phase 1
Phase 2
Phase 3
Phase 4
Microsoft does Biz Apps
Invite to Event
Follow up from Event (TM)
Begin Relationship Comms online
CTA
CTA
CTA
CTA
Biz Assessment partner seminars
Series of roundtable/forums/ seminars
Direct them to Partner and sign up to NL online
Sign up to midmarket newsletter
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Our target Audience

• Mid Market Research Study
• Data purchased 18,500 companies in the
  midmarket, c40,000 contacts
• Four key target audiences
• Managing Director
• Finance Director
• Sales Marketing Director
• IT Decision Maker
• From Mid-Market companies in these verticals
• Manufacturing
• Retail, Distribution
• Professional Services
• Construction
• Transport
• Hotels Restaurants

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Campaign Theme

• Microsoft Business Solutions
• the long and the short of it
• Umbrella message
• Gives you the TIME to do business

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DM Piece
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Targeted Mailers
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Launch to partners via Live Meeting

• 11.00AM
• 22nd March
• Sales and Marketing Update

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Partner Elements

• Business Assessments
• Half-Day consultancy and toolkit
• Better Business Seminar in a Box
• Seminars to be advertised on MBS.com/uk on all
  landing pages
• Accounting for Change Toolkit
• Letter (Accountant) and Whitepaper on Corp
  Governance and Compliance
• Connected Customer Toolkit
• Sales, Marketing and Technical letters with
  choice of 3 Whitepapers

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Marketing Bureau
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Overview

• What is the Bureau?
• NEW Benefit within Microsoft Partner Programme
• Marketing Advice, Consultation Full Campaign
  Management Service to support Gold Certified and
  Certified Partners
• Operated Managed by Mason Zimbler Channel
  Marketing
• Supported by Microsoft approved sub vendors

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Services

• Phone based Advice, Consultancy Project
  Management
• Direct Mail
• Online Marketing
• Telemarketing
• List Broking
• Advertising Media Buying
• Microsoft Presentation Team

• Events
• Customer Evidence
• Press Relations
• Collateral Sales Tools
• Campaign Centre
• Image Library
• Promotional Items
• Partner Logos

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Events

• Minimum 10 weeks advance notice
• Increased Venue availability
• Customer Briefing Centre
• Chicago Memphis
• Everest (New!)
• Great Pulteney Street, London The Swimming Pool
• NEW! Chertsey Passion, Vision, Compass
• Edinburgh Spey
• Full Event Support
• Consultancy Venue Booking Services
• Delegate Registration Management Service
• Post Event Customer Critique Analysis
• Event support provided in partnership with BBL
  DMS

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Press Relations

• Levels of support available
• Work together to draft effective press releases
• Help to get the most out of Customer Evidence
• Access to Microsoft approved quotes
• Tips hints on how to make the most out of
  inhouse PR
• Telephone based advice, hints and tips for
  Microsoft based PR activities
• Press Relations produced in partnership with
  specialist Partner PR agency, Clarity

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Managed Partner Programme

• Managed Partner Programme Going Away!
• www.managed-partner.co.uk Closed Feb 28
• No data extracts
• No financial payments for delegates attending
  events

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Business Benefits

• Helping you fund some of the first steps into
  marketing
• Opening doors to tried and tested agencies
• Reducing your need for initial marketing
  investment
• One stop shop

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Communications on the Bureau

• Launch Campaign
• 1st stage Landed February 28th
• 2nd stage Landed March 13th
• Direct Mail with cover letter from Natalie Ayres
• Primary Contacts Marketing Contacts
• Follow on reminder DM email mid March
• Website
• New webpage for The Bureau
• www.microsoft.com/uk/partnerbureau
• Launch Web Banners on Home Page
• Microsoft Partner Programme Communications
• Partner Update Newsletters
• E-Mail Printed Editions

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Bureau Team

• Microsoft
• Lorrayne Gilbert (Strategy Management)
• Charlotte Atherton Customer Evidence
• Bureau Team
• Lucy Jarman, Bureau Director
• Namuni Ross, Account Director
• Tara Foster, Account Manager
• Anna Lankester, Account Manager

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Contacting The Bureau

• Telephone [phone]
• E-Mail bureau_at_microsoft.com

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Bureau Test Case Study ConchangoDeployment
Campaign
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Bureau Test Case Study Conchango 2Sharepoint
LOB Campaign
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• Questions?