Usability, usability, usability.

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Usability, usability, usability.

• Gee-Kay Wong
• gkwong_at_reusability.co.uk

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GK Wong

• Independent consultant - gkwong_at_reusability.co.uk
• BBC new media pioneer, usability evangelist
• HCI researcher
• User-centred design advocate
• Optimistic enabler and general oompa-loompa for
  hire

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This talk covers

• What usability is in practice.
• The other stuff to consider.
• Beyond usability.

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I. Practical usability
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1. Usability is usability testing
Making something easy or easier to use.
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ISO 9241
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Steve Krug
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Direct.gov example

• screenshot

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Direct.gov fix

• screenshot

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2. Usability is UCD

• User-centred design a specific process and
  approach to product and service design that is
  user-centric in order to understand user as well
  as business needs.

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• http//www.flickr.com/groups/picsinreview/pool/

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3. Usability is UXD

• User Experience Design is an approach to
  creating pleasurable and successful experiences
  for people in any medium.

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TECHNIQUES

• Constituent elements from
• Human-computer interaction
• Library science
• Social science research methods
• Product development methodology and research
  methods
• Marketing and audience research
• Information design

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• Do it for real.
• Do it for yourselves.
• Make specific changes.

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II. The other stuff.
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1. Influence and persuasion
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BBC and local government

• Public service
• Many departments
• Diverse aims
• Large and complex
• Centralised and London-centric

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BBC broadband portal

• BBC2 screenshot

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2. Project management
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Defining and redefining the brief
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Understanding the project type
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Maintaining communication flow
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3. Multidisciplinary teams
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Client
Designer/ Producer/ Programme/ Webmaster
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Interaction Design
Usability
Information Design
Information Architecture
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Usability
Client-side Development
Interaction Design
Server-side Development
Information Design
Information Architecture
Project Management
Production
Market Audience Research
Strategy
Editorial
Management
Brand Marketing
More management
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III. Beyond usability.
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1. Service Design

• Product design thinking as applied to services.
• Design culture is impacting large organisations
  and business.
• New service discovery born of emergent needs of
  communities of users.

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2. Multiple channels, speed mobility

• SMS
• Cameraphones
• Video

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Web Email Video
iDTV Messaging
Mobile Face to Face
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Number of photos from 7/7/05

• BBC
• Flickr

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3. Fast interconnectivity

• Broadband
• RSS (Real Simple Syndication)
• Mash-up

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Feeds screenshot

• BBC Backstage screenshot
• http//backstage.min-data.co.uk/news/
• http//backstage.min-data.co.uk/photo/
• http//www.backstage.min-data.co.uk/sport/

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In future, kindly fulfil the local
authority stereotype of unhelpful delay and
bureaucracy. Making the process polite,
effortless and near instantaneous has left me
feeling disoriented.

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Useful, Usable and Used.