Legacy Fundraising

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Legacy Fundraising

• Presentation by
• Carl Chapman MInstF (Cert)
• Chief Officer
• Easington CVS

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Todays Session

• Overview of Wills
• Overview of Legacies
• Legacy promotion
• Who leaves legacies?
• The opportunities

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Survey

• Who has given to charity?
• Who has a will?
• Who is leaving a legacy?

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Survey

• Who is going to die?

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What is A Will?

• A Will is a legal document in which you set out
  how you would like your estate divided and
  affairs handling in the event of your death.

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Theres no need to make a will if

• You intend to live forever
• You have nothing of value
• You dont care who gets your stuff when you go
• The laws of intestacy match your wishes
• You think you are signing your death warrant
• You think its complicated

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A Will

• Improves your sense of well-being
• The best Christmas list youll ever make
• Can make a big difference to others

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Who has a Will?

• One in three adults in Britain have written a
  Will.
• Two in three adults in Britain have not written a
  Will.
• If you die without a Will (Intestate) your family
  has to sort out many administrative items and is
  obliged to the decisions made by law as to who
  inherits what.
• All your money and possessions (your estate) will
  be distributed according to strict legal rules
  and regulations. Laws of Intestacy.

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What is a Legacy?

• A legacy is when someone leaves money or
  possessions to a charity in their Will.
• Nothing is simple There are lots of variations.

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Pecuniary Legacy

• Gift of Money by a simple clause inserted in new
• will.
• Know what you are getting.
• Not inflation proof.

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Specific Bequest

• Specified item of property (or object) which
• can be kept or sold by the beneficiary.
• May be worth a lot.
• May be worth nothing.

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Residuary Legacy

• The whole (or a proportion) of whats left after
  pecuniary legacies and
• specific bequests.
• Usually larger than Pecuniary legacies.
• Better keeps up with inflation. (Usually linked
  to property/share prices).
• Declining birth rate, longer life expectancy,
  increased property
• ownership.
• The average residuary legacy in the UK is now
  worth 34,000.

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Long Stop Legacy

• If the rest of the Will fails due to the death of
  
• named beneficiaries or conditions can not be met
• then estate goes to charity
• Avoids intestacy which may not be what deceased
• would want.

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Reversionary or Life Interest

• My house is given to (charity name) with a
• life interest to my Aunt Dot.

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Codicil

• Addition to existing Will.
• Extra instructions could be due to increase
• legacy to keep up with inflation.

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Deed of Variation

• Change to will after testator has died.
• Family agree to change to leave money to charity
• out of what they would have received.
• Exempt from inheritance tax.

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Memorial Giving

• Gifts in lieu of flowers
• Remembrance gardens

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Legacy Promotion

• Shy bairns get nowt.
• Very few legacies are left by people who were not
• asked to leave them.
• Long term strategy.
• Effort now reward later.

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Ways to promote legacies Your ideas flipchart
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Ways to promote Legacies Some of my ideas

• Presentations to
• your supporters members/groups in presentations
• to Professionals Solicitors/Funeral Directors
• Direct mail to
• your supporters members/groups in presentations
• to Professionals Solicitors/Funeral Directors
• the public
• General press advertising.
• Specialist press advertising.
• Your in house newsletter/magazine.
• Website/e-signature/Piggyback

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Who gives Legacies?

• Think about your group. Who are you targeting?
• Gender
• Age
• Marital status
• Where they live
• Current supporters

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Who gives Legacies?

• Women 69
• Men 31
• Past donors 32
• Non donors 68
• Do you drip feed your request?
• (slow and indirect)
• Or go in all guns blazing? (direct)

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Your case for support

• The elevator pitch.
• Communicate clearly in simple language
• why you need the money.
• Break down the costs.

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Remember

• 80 of us give in our lifetime.
• Only 5 of us will leave a legacy gift.
• Legacies are a long term strategy no instant
  results.
• If you dont ask you dont get. (But know your
  audience)
• Prepare well and develop your case for support.