MARK EDELSTEIN CONSULTING, INC' - PowerPoint PPT Presentation

1 / 20
About This Presentation
Title:

MARK EDELSTEIN CONSULTING, INC'

Description:

Commitment to, and passion for raising the standards, excellence and impact of ... Unique blend of technical and business acumen; ... – PowerPoint PPT presentation

Number of Views:92
Avg rating:3.0/5.0
Slides: 21
Provided by: Mar1267
Category:

less

Transcript and Presenter's Notes

Title: MARK EDELSTEIN CONSULTING, INC'


1
MARK EDELSTEIN CONSULTING, INC.
  • AN INTRODUCTION AND OVERVIEW
  • 2005

2
ABOUT MARK EDELSTEIN CONSULTING, INC.
  • Founded by Mark Edelstein in July 2001
  • Vision
  • Empowering Marketing Research for World-Class
    excellence
  • Guiding Principle
  • Commitment to, and passion for raising the
    standards, excellence and impact of Marketing
    Research through everything we do

3
ABOUT MARK EDELSTEIN CONSULTING, INC.
  • MECI Mission
  • To partner with Global Healthcare companies who
    are passionate to have Marketing Research
    individuals and departments earn and keep a "Seat
    at the decision-making table

4
ABOUT MARK EDELSTEIN CONSULTING, INC.
  • MECI Goal
  • To successfully build and continuously support
    client expertise (the art, attitude, and science)
    in the day to day practice of Marketing Research
    - at all times aligned with, and focused on
    business goals, strategies, and resource
    constraints
  • To empower MR to make one plus one equal three

5
ABOUT MARK EDELSTEIN CONSULTING, INC.
  • MECI Approach
  • To move the functional bar even further by
    integration and sharing of ideas, programs, and
    staff from a multi-functional perspective
  • To overcome the Silos
  • To strengthen internal client and colleague
    partnerships and teams throughout the
    organization
  • To develop strategic alliances between clients
    and external database / marketing research
    agencies

6
ABOUT MARK EDELSTEIN CONSULTING, INC.
  • MECI Approach
  • Consultative, Customized and Individualized
  • To benchmark and apply lessons learned from the
    Marketing Research success and failures of others
    within the client company, across the Pharma
    industry, from B to B and Consumer industries,
    and from Academia

7
Our Therapeutic Experience
  • ADHD
  • Anti-Infectives
  • Arthritis
  • Asthma/COPD
  • Bipolar Disease
  • Cardiovascular
  • Dermatology
  • Epilepsy
  • Facial Injectables
  • GI Market
  • HIV/AIDS
  • Migraine
  • Muscle Relaxant Market
  • NSAID Market
  • Oncology
  • Schizophrenia
  • Sedative/Hypnotics
  • Urinary Incontinence

8
Our Recent Clients
  • Abbott Laboratories
  • G S Research
  • Inamed Corporation
  • Medical Marketing Studies, U.S.
  • Merck and Company, Inc.
  • Schwarz Pharma
  • Oasis Marketing Partners
  • Scott Lauder Associates

9
Our Services
  • Provide strategic MR Program design, budgeting,
    optimization and short-term project/staff
    management
  • Enhance Marketing Research Department strategies
    and tactics through Best Practices initiatives

10
Our Services
  • Support the unique professional development needs
    of both junior and more seasoned marketing
    researchers and their internal clients
  • Supplement the theory and science of database and
    methodology-focused external training seminars
  • Provide individualized staff and department-wide
    hiring, orientation, training coaching programs
    stressing the practice of MR excellence
  • Marketing Research 101 for Marketing, Sales and
    Finance

11
Our Services
  • Help companies create internal demand for, and
    support development of integrated Knowledge
    Repository process
  • Teach researchers the process of mining the
    data, integrating and building on insights from
    the ever-growing body of data available from
    primary, secondary, and syndicated research, as
    well as human capital resources
  • Bridge the silos of information
  • Identify, recommend and partner with Best in
    Breed intelligence and data research vendors

12
Our Successes
  • Business and Strategy Development
  • Marketing Plan development support
  • Situation Analyses
  • Commercial Viability / Market Valuations /
    Forecasting
  • Global Positioning, Pricing and Segmentation
    Strategy Research
  • Branding and Messaging Research
  • Packaging Research
  • Special Audiences (KOL, Advocate, Patient, Payer
    Research)

13
Our Successes
  • Competitive Insights Analysis
  • Internal needs assessment, SWOT Analyses, War
    Gaming, Market Opportunity and Global Market
    Structure Assessments
  • Data Mining and Knowledge Integration to capture
    and build on insights from prior research and
    resources already available
  • On-going and ad-hoc CI efforts
  • Performance Tracking Reports and Dashboard
    Summaries
  • Business-focused, issues-driven insight,
    recommendations, implications from all research

14
Our Successes
  • Global Project Management
  • Research Plans
  • Staffing Budget Development
  • Optimization and Selling
  • Management and Tracking
  • Staff hiring, training and development,
    orientation, coaching, and career development
  • Best-in-Breed Vendor identification, evaluations,
    and selection process

15
Our Approach to Project Out-Source Management
  • Consultative
  • Customer-Focused
  • Creative and Clever
  • Customized
  • Clear
  • Communicate Regularly
  • Committed

16
Is Mark Edelstein Consulting Right for You?
  • Whats keeping you up at night?
  • What are your immediate needs and objectives?
  • What are your longer-term strategic business and
    development goals?
  • What specific support are you looking for? Over
    what timeframe?
  • What skill set will ensure your success?
  • What work and communication style will ensure
    acceptance and success within your work
    community?
  • What are your companys experiences working with,
    and expectations from an independent consulting
    partnership?

17
About Mark Edelstein
  • Marketing Research Consultant, Professional
    Development Coach, and Department Strategist
  • Active champion for global Pharma MR function for
    20 years
  • 15 years on client side with Merck, Searle,
    Abbott, and Pharmacia
  • Began career as practicing Chemical Engineer with
    PG and FMC
  • Learned art and skill of problem solving, project
    management, and critical importance of
    collaborative work relationships

18
About Mark Edelstein
  • Seasoned Experience
  • Unique blend of technical and business acumen
  • In-depth client-side and supplier/consulting side
    perspectives
  • Broad global healthcare market knowledge
  • Extensive range of therapeutic class expertise
  • Demonstrated success in integrated global
    marketing research design, management, analysis,
    and reporting
  • Commercial product and program development,
    optimization and implementation across entire
    product life-cycle, including early-stage
    clinical, business development, licensing,
    forecasting, and pre-launch activities.
  • Extensive direct and cross-functional staff
    recruiting, training, coaching, and management
    experience

19
About Mark Edelstein
  • Professional Passions
  • Coaching, mentoring and professional development
    of marketing researchers
  • Empowering researchers to get it - to
    recognize, train for, and actively practice the
    proactive, strategic, and innovative role they
    play as business, product and market experts
    throughout the organization
  • Empowering Marketing Research to beThe place to
    be rather than The place to be from

20
About Mark Edelstein
  • Professional Affiliations
  • Serving on the Expert Review Panel for the MRII
    in conjunction with University of Georgia -
    Center for Continuing Education
  • Principles of Marketing Research Pharmaceutical
    Supplements, a new online professional training
    program for researchers worldwide, launching
    Fall, 2005
  • Active Member of PMRG (past officer and board
    member), PBIRG, American Marketing Association,
    Society of Competitive Intelligence Professionals
Write a Comment
User Comments (0)
About PowerShow.com