Mobile Websites

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Mobile Websites SearchEstablishing a useful
mobile presence
Tim HussainHead of Mobile, AOL UK
Tim.Hussain_at_corp.aol.com07958 318960
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Why have a mobile presence

• The user data.
• Its not just a mobile audience youre missing
  out on.
• Your users may already be accessing your site.
• Your competitors can target your customers
• Its easier to take small steps.

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The iPhone question
Do we need a mobile site with the new type of
mobile browsers?

• User behaviour is different
• Web pages are built for the web.
• Advertising is not optimised.
• Web companies are already building for the
  iPhone

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Whats the best approach to take
Phone browser
Downloadable Client
Decide whats best for your business
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Extending your brand into Mobile
Look Feel Content Services User Journey
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Our own example
Focus is on key content channels with the most
relevance to mobile consumers
Its not rocket science
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Driving Revenue
Mobile Banner Advertising
Video
SMS / MMS
Downloadable Applications
Mobile devices offer some unique opportunities
for advertisers. Click to Call, Click to
download, Click to Locate
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Mobile Search
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Mobile Search is not web search

• Mobile Search engines behave differently, and
  look different
• User behaviour has a considerable impact
• Vertical search and location becomes even more
  important
• Mobile SEO has its own challenges

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Transcoding The troublesome friend
How to control your users experience
ltlink relalternate typetext/html
mediahandheld hrefhttp//example.mobi/
titleMobile/PDAgt
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SEO

• Content Distribution
• Local Content Distribution
• Do mobile-specific keyword research
• Optimise for multiple devices and browser types
• Submit mobile sitemaps
• Mobile crawlers
• Link building

dotMobi_Mobile_SEO_Best Practice.pdf Resolution
Media - Mobile-SEO-White-Paper.pdf
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Useful Sources - SEO
www.searchenginewatch.com www.brysonmeunier.com ww
w.mobileseonews.com SEO Guidelines http//mobithi
nking.com/best-practices/mobile-seo-best-practices
http//www.mobilesearchoptimization.com/Mobile-S
EO-White-Paper.pdf Google Mobile Sitemap -
http//www.google.com/support/webmasters/bin/topic
.py?topic8493 Mobile Adwords -
https//adwords.google.com/support/bin/topic.py?to
pic8500 Yahoo Sitemap - https//siteexplorer.sea
rch.yahoo.com/ Mobile adwords -
http//help.yahoo.com/l/uk/yahoo/ysm/index.html
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Useful Sources Mobile Site Design
Site development guides http//www.mobilewebbook.c
om/ http//dev.mobi/content/dotmobi-mobile-web-dev
elopers-guide http//www.w3.org/TR/mobileOK-basic1
0-tests/ Site Testing http//validator.w3.org/mo
bile/ http//www.ready.mobi/ Advertising http/
/www.iabuk.net/en/1/mobileadvertising.html http//
www.mobiadnews.com/ http//www.mmaglobal.com/uk/