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Microsoft OEM Licensing: An Overview

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... operating systems, Microsoft Office Small Business Edition, Office Professional, ... Small Business Server & CALs, Windows Server & CALs must be distributed with a ... – PowerPoint PPT presentation

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Title: Microsoft OEM Licensing: An Overview


1
Microsoft OEM Licensing An Overview
2
OEM Licensing
  • The purpose of this presentation is to provide an
    overview of the role that OEM plays in the
    Microsoft licensing model. In this module, we
    look at
  • who is eligible
  • what they deliver
  • what the customer can expect
  • the differences between volume licensing and OEM
  • how this applies to each different type of
    customer

3
OEM Licensing
  • Positioning
  • OEM Software Licensing
  • Software Assurance (SA)
  • Support
  • End-User Deliverables
  • OEM Licences and Volume Licensing
  • Product road map
  • Summary

4
Positioning
  • OEM Licences provide customers with a complete
    solution as the software is pre-installed
  • Offers substantial savings over FPP
  • Must be sold with new hardware (bundling) and
    never separated from that hardware (no
    unbundling)
  • Most convenient and attractive way for acquiring
    your desktop operating system
  • BUT...
  • Limited product portfolio
  • Non-transferable
  • Restricted use rights (e.g. downgrade)
  • Mandatory pre-installation

5
Who Can Buy an OEM Licence?
  • Customers buying new PCs
  • Office (Small Business, Basic and Professional)
  • Windows XP Pro and Home
  • Windows Server 2003
  • Small Business Server 2003

6
OEM Software Portfolio
  • Windows desktop operating systems, Microsoft
    Office Small Business Edition, Office
    Professional, Works, Works Suite, Windows must be
    pre-installed on a fully assembled PC
  • Small Business Server CALs, Windows Server
    CALs must be distributed with a fully assembled
    system only
  • List is non-exhaustive

7
End User Licensing Agreement
  • The OEM EULA is between the OEM/System Builder
    and the customer
  • Stipulates the terms of use by which the user can
    use the software
  • Customer is buying the right to use the software
    they are not buying the software!

8
OEM Use Rights
  • OEM licences are tied to the PC they are
    installed on and cannot be transferred to another
    PC
  • Buy a new licence if the motherboard is replaced
  • A new licence is not required if the motherboard
    is replaced under warranty

9
OEM EULA Downgrade Rights
  • Only Windows XP Professional, Windows Server 2003
    (Standard Enterprise Editions) and SBS 2003
    Premium Edition have downgrade rights
  • Conditions apply
  • Cannot transfer spare copy onto another machine
  • Customer must provide the media for downgrade
  • No support for downgrade (Microsoft or OEM!)
  • Cannot downgrade across languages
  • When customer goes back to initial licensed
    product they must delete other OS

10
Optional Software Assurance
  • Available for OEM versions of
  • Windows XP Professional
  • Server systems
  • Office Professional 2003 and Office Small
    Business Edition 2003
  • Must be acquired within 30 or 90 days of the OEM
    licensing purchase (depending on agreement being
    enrolled into)
  • Purchase of SA does not give Volume Licensing
    usage rights to the OEM Licences (except for
    Office)

11
Software Support
  • Support for all OEM licensed products is provided
    by the hardware assembler, not Microsoft
  • This is stipulated in the system builder licence
    (attached to the side of the system builder
    pack)
  • Value of OEM providing end-user support justifies
    lower pricing for OEM software

12
End-User Deliverables
  • Documentation must include
  • A printed manual
  • A Certificate of Authenticity (COA)
  • Recovery Media
  • Direct OEMs OEM-branded CD, hard drive recovery
    solution or no media
  • System builders Hologram CD and hard drive
    recovery solution
  • Refer to http//www.microsoft.com/piracyfor
    further details

13
Recovery Media
  • Direct OEMs have 3 options
  • BIOS locked recovery CD
  • Hard disk based solution (partition on hard
    drive)
  • No media provided, OEM obliged to handle customer
    issues on a case by case basis

14
Recovery Media
  • System Builders have 2 options
  • Edge 2 Edge hologram CD
  • Plus
  • Hard drive recovery solution (not mandatory)

15
Certificate of Authenticity (COA)
  • A security feature meant to help customersto
    recognise a PC supplied with genuine software
  • Note though Counterfeiters have been known
    tosupply counterfeit software, covered by a
    loose,but stolen, genuine COA
  • For Operating Systems and Servers the COA
    attaches to the PC chassis
  • Introduced at Windows 2000 launch (Feb 2000)
  • Customer in doubt direct to
  • www.howtotell.com

16
OEM Volume Licence Agreements
  • Key to solution Information
  • Is it a new agreement?
  • If existing, what agreement does the customer
    have?
  • What version of that agreement?

17
Education Customers
18
Education Customers (cont.)
19
Commercial Customers
20
Commercial Licensing (cont.)
21
OEM Volume Licence Agreements
  • Common Beliefs
  • Ive got a Select/ Enterprise/ Schools/ Campus/
    Open Agreement with Microsoft I dont need to
    buy my machines with an OEM OS pre-installed

Wrong! No Exceptions!
22
Windows Product Lifecycle
  • Provides Microsoft, partners and customers with
    clarity
  • Relates to availability of licences and support
  • http//www.microsoft.com/windows/lifecycle/defaul
    t.mspx
  • 2nd iteration of Lifecycle document

23
Windows Product Lifecycle
  • The Basics - 3 Phases
  • Mainstream
  • Extended Phase
  • Non Supported
  • After Non Supported OS will go end of life!

24
Windows Product Lifecycle
25
Windows Product Lifecycle
26
Windows Product Lifecycle
  • http//www.microsoft.com/windows/lifecycle/default
    .mspx

27
OEM Licensing Summary
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