Bloomberg L'L'P'

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Bloomberg L.L.P.

• Ada Yuen
• Mike Hicks
• Ronald Liono
• David Lam

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History

• Michael Bloomberg
• Partner at Salomon Brothers
• Laid off from Salomon Brothers
• Entitled to 10 million from Sale of the company
• Started Bloomberg in 1981
• Became Mayor of New York in 2002

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History (cont)

• Business started when Merrill Lynch ordered 20
  terminals from them
• In 10 years the amount of terminals went from
  5000 in 1988 to 100,000 in 1998 a 20 times
  increase.

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History (cont)
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Bloomberg business units

• Bloomberg Professional Service

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Bloomberg business units

• Bloomberg Global News
• Bloomberg Radio
• Bloomberg WBBR 1130
• Bloomberg Internet
• - Bloomberg.com

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Bloomberg business units

• Bloomberg Magazines
• -Bloomberg Personal Finance
• -Bloomberg Wealth Manager
• -Bloomberg Markets

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Bloomberg business units

• Bloomberg Book Publishing Operations
• -Bloomberg Personal Bookshelf
• -Bloomberg Press
• -Bloomberg Small Press
• -Bloomberg Professional Library

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Marketing

• Road Shows
• Most effective way of Marketing Terminals
• Great Publicity
• Throughout the World
• The Media
• Reaches every form of Media possible
• Television
• Radio
• Internet
• Publications
• Almost all of them are Non-Profit

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Pricing

• The mid-1980s
• Single Terminal 1,500
• Multiterminal 1,000
• Today
• Single Terminal 1,640
• Multiterminal 1,285
• Data on-demand instead of paying for terminals
• Pricing scheme is still new and not set in stone

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Connecting to Bloomberg

• For redundancy, two connections
• Primary must be a leased line
• Backup can be leased line or dialup
• Heartbeat' commands constantly check if link is
  up
• Receive data over TCP/IP or raw link (async)
• Different feeds
• Batch historical information, news, etc.
• Online trade prices, etc.

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Connecting to Bloomberg

• Various access methods
• Bloomberg (or Open Bloomberg) software that
  can be installed on most PCs

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Connecting to Bloomberg

• Bloomberg Flat Panel trademark dual-head system

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Connecting to Bloomberg

• Bloomberg Traveler laptop associated with
  specific desktop

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Connecting to Bloomberg

• Bloomberg Application Programming Interface
  (API) programmer interface for connecting to
  other applications on MS Windows, WWW interfaces,
  etc.